Twofour


Twofour expands reality, entertainment by hiring ‘I Can See Your Voice’ exec

ITV Studios-owned Twofour is expanding its reality and entertainment activities and has appointed Louise Hutchinson to lead the company’s efforts. Hutchinson takes the newly created role of head of entertainment at Twofour, which the prodco said “signals a commitment to reignite the legacy of great reality and entertainment hits” such as celebrity challenge The Jump and studio […]

Boomerang closes; slate split between Boom and Twofour

UK production company Boomerang, a part of ITV Studios (ITVS)-owned Twofour, is to close and some of its current slate move to ITVS stablemate Boom. Sam Grace, Boomerang’s director of programmes, will join Boom’s senior management team as its creative director, based in Cardiff, and report to MD Nia Thomas. During his time with Boomerang, […]

Channel 4 orders 30 episodes of daytime show ‘Beat the Chef’

Channel 4 has ordered a 30 x 30-minute run of daytime series Beat the Chef presented by Andi Oliver. The series, produced by Twofour, part of ITV Studios, and Motion Content Group, sees amateur cooks go head-to-head against chefs Mark Sargeant, Frederick Forster, Hrishikesh Desai and Sophie Michell in cook-offs to try and win a £10,000 jackpot. In a refreshed format, every episode now […]

Twofour hires Natalie McArdle from Electric Ray to oversee development

UK-based producer Twofour has bolstered its new senior creative line-up by appointing Electric Ray’s Natalie McArdle as director of development. McArdle has been tasked with driving Twofour and Boomerang’s factual entertainment, formats and blue chip factual programming slate. She joins from Sony-backed prodco Electric Ray, where she spent four years as development lead. Her credits […]

BBC’s David Brindley joins Twofour as chief creative officer

BBC commissioner David Brindley is joining Twofour as chief creative officer. The exec, who is to join the label next year, currently serves as head of commissioning for popular factual and factual entertainment, overseeing commissions for BBC One, Two and Three. Brindley’s recent commissioning credits include Race Across the World; Jesy Nelson: Odd One Out; […]

Twofour’s Melanie Leach, Andrew Mackenzie depart to set up South Shore

Twofour bosses Melanie Leach and Andrew Mackenzie are exiting the business to launch a new venture backed by ITV Studios. CEO Leach and CCO Mackenzie are in the final phase of talks with ITV Studios, which will hold a minority stake in their new outfit, South Shore. Twofour CFO and COO Anthony Hughes will also […]

Twofour scores format deals in Russia

Twofour formats What Would Your Kid Do? and Change Your Tune are heading to Russia. Free-to-air broadcaster Channel One has signed on for local versions of the two formats, after striking deals with distributor Twofour Rights. The channel has ordered eight-episode series of each title, which are to air later this year. What Would Your […]

Melanie Leach: the hit-maker

Twofour CEO Melanie Leach is the winner of TBI’s Content Innovation Awards Lifetime Achievement gong. Here she talks about what’s led to her stellar career in television. You’ve seen Twofour grow dramatically over the past two decades in the company, what’s been the key to its success? Twofour is brimming with brilliant people and with […]

Twofour to produce ITV4 action show

ITV4 has commissioned Twofour to produce Take The Tower, which draws inspiration from classic Hollywood action movies to create a challenge show. The host, Hollywood action hero Dolph Lundgren (pictured) of Rocky, Universal Soldier and The Expendables blockbusters as well as upcoming films Aquaman and Creed 2, will challenge some of the toughest members of the […]

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