WBD’s JB Perrette outlines Max’s global roll-out strategy
Warner Bros Discovery (WBD)’s streaming chief JB Perrette has outlined how the company is approaching the global roll-out of Max, admitting that partnerships will beat a rigid direct-to-consumer approach in some markets. WBD’s rebranded version of HBO Max was launched in the US this summer and is now set to roll out in Latin America […]