TBI Tech & Analysis


TBI Tech & Analysis: Underlining the value of Netflix’s non-English content

Omdia’s senior analyst Daoud Jackson delves into Netflix’s global viewership data and explores what it tells us about global consumption patterns. Netflix is both a supplier and a producer of content at a global level, and its viewership data allows us to see where substantial asymmetries exist between where shows are produced and where they […]

TBI Tech & Analysis: How grocery shopping is helping Netflix pay the bills in France

Griselda streamer Netflix has announced a partnership with French supermarket group Carrefour to offer its Standard with ads subscription tier as part of the Carrefour Plus subscription and loyalty scheme. Omdia’s Matthew Evenson explores what the streamer hopes to gain from this pact. As of last month, customers in the city areas of Rouen and […]

TBI Tech & Analysis: What lies behind Amazon’s originals exit in Southeast Asia?

With Amazon’s streamer Prime Video cutting investment in Southeast Asia and eliminating roles in its Singapore-based originals team as part of a swathe of recently announced global cuts, Omdia’s Jun Wen Woo digs into the company’s shifting strategy in the region. Prime Video’s content strategy in Southeast Asia continues to evolve, with a shift in […]

TBI Tech & Analysis: Amazon forecasted to earn $2bn in ad revenue this year

Amazon is set to generate more than $2bn in incremental advertising revenue this year, following the launch of an ad-supported tier on its streamer Prime Video last week, according to research from analyst group Omdia. This will be in addition to revenue already generated by the sale of advertising slots during live sports broadcasts on […]

TBI Tech & Analysis: How rising streaming costs have set the table for pay-TV gains

As streaming costs increase, the price benefits over classic pay-TV are anticipated to disappear in the US by 2028. Omdia’s Adam Thomas explains how this shift could take the foot off the pedal of pay-TV’s terminal decline. While the traditional pay-TV market has been significantly affected over the past decade by online video growth, its […]

TBI Tech & Analysis: What’s ahead for Turkey’s resilient TV market

Turkey’s pay-TV and online video markets have faced substantial challenges over the past five years, including poor rural connectivity and 2023’s deadly earthquake, compounded by several years of rampant inflation. Here, Omdia’s Daoud Jackson explores what the coming months hold for the country. In the face of substantial challenges, Turkey’s market has shown substantial resilience: […]

TBI Tech & Analysis: Digging into the strategy behind the Paramount+ launch in Japan

Omdia’s Sharon Kong digs into the launch of Paramount+ in Japan this month and explores the competition that the streamer will face in this crowded market. Following its expansion into South Korea last year, Paramount has launched its Paramount+ streaming service in Japan through the on-demand services of cable TV operator and broadband internet provider […]

TBI Tech & Analysis: What Netflix account-sharing fees will mean for Korean growth

With Netflix now cracking down on account sharing, Omdia’s Jun Wen Woo explores what the impact of these extra charges will be for the streamer in South Korea. Starting November 2023, Netflix in South Korea began charging an additional KRW5,000 ($3.85) per member for account sharing with those who do not live in the same […]

TBI Tech & Analysis: Why 2024 will be a year of (modest) growth for the TV industry

Hollywood strikes, cutbacks in programming spend, and dire economic conditions are all overshadowing the worldwide TV programming business in 2023. However, the return to production in the US – the uncontested superpower in TV programming – will make 2024 a year of growth, write Omdia’s Tim Westcott and Matthew Evenson. This growth may be modest, […]

TBI Tech & Analysis: What’s next for US content spend after the strikes?

With the US actors’ and writers’ strikes having come on top of an existing fall in programming spend, Omdia’s Tim Westcott and Matthew Evenson consider the ongoing impact on Hollywood production spend. The strike by the Hollywood writers’ and actors’ unions may have been settled, but the full impact of the level of production investment […]

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