TBI Tech & Analysis

TBI Tech & Analysis: Why FAST is suited to children’s audiences

Omdia’s Tim Westcott explains why FAST channels go hand-in-hand with children’s programming, takes a look at those operators who have already recognised the opportunities in this space and explores the different models being used. Some time ago, we surveyed the children’s programming on UK TV channels for a presentation. One of the UK public service […]

TBI Tech & Analysis: How Viu & Netflix are riding South-East Asia’s rapid ad revenue rise

The growing availability of high-speed internet and the rising popularity of smartphones and other digital devices have fuelled the demand for online services in South-Eastern Asia. This trend has resulted in an upward trajectory for online advertising spending in South-Eastern Asia, reveals Omdia’s Nivasheni Soundrarajan and Sharon Kong. Omdia’s data shows that the total combined […]

TBI Tech & Analysis: Unpacking how streaming revenue will reach $569bn by 2028

Global online video services will continue to make massive revenue gains over the next five years, but it’s a different picture for pay-TV, reveals Omdia analyst Adam Thomas, as he delves into the numbers for the years ahead. Last year was a highly significant one for online video. The sector’s “mood music” changed from the […]

TBI Tech & Analysis: Behind Netflix’s sub-Saharan Africa growth

With MIP Africa kicking off today, Omdia’s research analyst Samuel Nkwam explores how Netflix is seizing the opportunities for growth in sub-Saharan Africa. As market saturation occurs in many developed regions of the world, sub-Saharan Africa is seen as the last frontier for OTT video growth, given low current penetration rates, a favorable demographic profile, […]

TBI Tech & Analysis: Behind the numbers of Eastern Europe’s pay-TV staying power

Pay-TV’s resilience in Eastern Europe means it continues to hold the advantage over online video despite declines in both subscriptions and revenue, reveal Omdia analysts Matthew Evenson, Irina Kornilova & Tony Gunnarsson. These declines in pay-TV, combined with growth in online video subscriptions and revenue, means that the gap is continuing to narrow. The 11.4% […]

TBI Tech & Analysis: How the UK’s linear decline supports a streaming surge

The way we watch content is changing fast as eyeballs shift from linear programming on TV’s to on-demand content online. Following last week’s deep dive on the US, this week Omdia analysts Rob Moyser, Adam Thomas and Samuel Nkwam explore what is changing in the UK. Omdia’s annual Cross-Platform Viewing Time Report analyses TV and […]

TBI Tech & Analysis: Behind Viaplay’s cost-cutting measures

With Viaplay taking drastic measures to save its business earlier this month, Omdia’s Matthew Evenson explores where things went wrong for the Nordic firm. In its 2Q23 results, Viaplay Group announced plans to downsize its operations following a loss of over one million Viaplay subscribers in the quarter. The company, behind shows such as Danish […]

TBI Tech & Analysis: Behind the numbers of Netflix’s Q2 2023 results

After Netflix massively exceeded analyst expecations to gain almost six million new subs, Omdia’s Matthew Evenson digs into the numbers to explain why it’s not all good news – and what this means for the streamer going forward. Netflix added 5.9 million subscriptions in the second quarter of 2023, beating industry estimates. This growth was […]

TBI Tech & Analysis: Can Hollywood afford to eschew AI?

The American film and TV industry is facing a renewed crisis, one that is erupting from within its creative core and which highlights the stark choice that now awaits Hollywood, writes Omdia’s Maria Rua Aguete. A little less than two decades after the infamous 2007-2008 Writers Guild of America (WGA) strike, Hollywood’s creatives have once […]

TBI Tech & Analysis: Behind the changing fortunes of US pay-TV & streaming key players

As North America’s pay-TV & streaming landscape continues to shift, Sarah Henschel, principal analyst at Omdia, explores the changing fortunes of some of the key players in the region. In 2022, online subscription revenue reached $39.2bn in North America, up 23% YoY. Online channel revenue in the US is dominated by Netflix, which accounted for […]

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