Magnify Media


Mediaset takes Magnify Media car-based gameshow into Italy

Mediaset in Italy has ordered a local remake of an automotive-focused gameshow that was first ordered by the BBC in Scotland. Test Drive follows three teams as they embark on a road trip through beautiful scenery en route to a mystery destination. During the drive, they must answer questions via a specially adapted satnav, with […]

Magnify books Norwegian comedy ‘Couples Therapy’ into Denmark

DR in Denmark is to air a remake of Norwegian shortform comedy Couples Therapy, which first aired on NRK. Two seasons are in the works with Nordisk Film TV, made up of a 6 x 12 minute first run followed by 4 x 12 minute Christmas specials. It is due to premiere on DR in […]

Show of the week: ‘Wrong Kind of Black’

Set in 1960s and 1970s Australia, Wrong Kind Of Black (4 x 13-22 minutes, 1 x 60 minutes) tells the life story of Boori Monty Pryor, who became one of the country’s hottest DJs. Dubbed ‘The Black Superman’ at the height of the disco period, Monty was spinning discs in Melbourne at a time of […]

Magnify scores first scripted format deal with YLE’s ‘Mental’

Andrea Jackson’s Magnify Media has struck its first scripted format deal, selling Mental into France Télévisions’ VOD platform Slash, with a 10 x 23-minute series set to go into production in May with delivery this Autumn. The original series is produced by It’s Alive Productions and Finland’s state broadcaster YLE. The French adaptation is a co-production from Paris-based Black Sheep Films and […]

Distribution innovation: Are distributors the new marketeers?

In a period where distributors need to be nimble and multi-skilled, serving as pseudo-commissioners, producers and development execs, there is yet another string to add to their bows: that of marketeer. In the “peak TV” era, it is no longer enough to buy, make and place content – distributors must also ensure that a programme […]

Show of the week: Fittest Family

Now in its sixth series for RTE1, the Fittest Family format is starting to gain traction in the international market. Distributor Magnify Media recently closed the first format license deal for this reality-fitness competition with Chilean network Chilevisión, owned by Turner Latin America, commissioning a local version. Fittest Family sees 12 mega-fit families compete in […]

Magnify’s Fittest Family lands in Germany

Andrea Jackson’s Magnify Media has sold reality-fitness format Fittest Family into ProSiebenSat.1. The German broadcaster has ordered a 4 x 90-minute version of the format, which was originally created for Irish broadcaster RTÉ. It will launch in a primetime slot in Germany this spring. The show will be produced by German superindie Constantin Entertainment, with whom the deal was […]

Nat Geo picks up Plimsoll’s Wild Great Britain

Nat Geo has picked up Plimsoll Productions’ Hugh Bonneville-narrated Wild Great Britain for its international channels. The broadcaster has picked up global pay-TV rights – excluding the UK and US – to the 8 x 60-minute premium wildlife series from Andrea Jackson’s Magnify Media. The deal was brokered by Magnify exec Chris Bartlett and Nat […]

Argonon appoints Magnify Media to distribute formats

Argonon International has appointed Andrea Jackson’s Magnify Media to distribute some of their formats. The deal will see Magnify Media lead Argonon International’s format sales across titles. The move arrives as Argonon searches for an international head of sales, with a wider strategy to continue to expand international business with IP at the core. CEO […]