The Story Lab

Story Lab drives branded content deal into Mexico with ‘All-Star Drivers’

Global content studio The Story Lab has partnered with automotive manufacturer General Motors to take its All Star Driving School format to Mexico. The Mexican version of the format, which was originally created by British prodco Rumpus Media, is being produced locally by EstiloDF Studios in partnership with The Story Lab. The 9 x 30-minute […]

Nippon TV, Story Lab strike co-development pact for entertainment formats

Japan’s Nippon TV has struck a co-development partnership with Game Of Clones distributor The Story Lab for global-facing non-scripted formats. The partnership will focus on generating returnable and scalable entertainment formats across multiple territories, with the distribution being managed by both Nippon TV and The Story Lab internationally. Nippon TV and The Story Lab are […]

Story Lab’s ‘You Are Not A Loan’ optioned in Denmark, Netherlands

Renowned Films and The Story Lab’s social experiment format You Are Not A Loan has been optioned in the Netherlands and Denmark. Dutch producer Wise Monkeys and Danish indie Monday TV have optioned The Story Lab-distributed format, which finds a town’s collective debt being pooled for the greater good. Filmed over the course of a […]

Renowned Films partners with The Story Lab for entertainment

  Game of Clones distributor The Story Lab has struck a development deal with London- and LA-based producer Renowned Films, with the first project already on the slate. The deal will see the companies develop and co-create factual entertainment content for global audiences across platforms and brands, with a focus on returnable entertainment and factual […]

Formats round-up: Banijay, Story Lab, Vivendi strike deals

Exclusive: Banijay’s Magnolia options Hold On To Your Seat in Italy Banijay-backed Magnolia has picked up the rights to French quiz show format Hold On To Your Seat for Italy. The Italian producer acquired rights for the long-running format – originally created and produced by Paris-based prodco Effervescence – from distributor Widenn Content. The iconic […]

Distribution innovation: Are distributors the new marketeers?

In a period where distributors need to be nimble and multi-skilled, serving as pseudo-commissioners, producers and development execs, there is yet another string to add to their bows: that of marketeer. In the “peak TV” era, it is no longer enough to buy, make and place content – distributors must also ensure that a programme […]

Story Lab, Youngest Media strike JV for formats

Game of Clones distributor The Story Lab has partnered with David Flynn and Lucas Church’s Youngest Media on a formats venture. The businesses have formed a JV entitled Youngest Labs, which will look to create ambitious global formats and digital-first content, as well as a consumer ventures program and brand-funded commissions. Youngest Labs will have […]

Endemol Shine’s Asia MD lands at The Story Lab

Endemol Shine’s former Asia MD Fotini Paraskakis has joined The Story Lab as executive VP of entertainment, overseeing scripted and unscripted. Paraskakis finished her term with Endemol Shine this summer, after it was revealed that there would be a rejig in its Asia division late last year. Endemol Shine Asia’s CEO of international operations Nicole […]

RTL II picks up Story Lab’s Hall Pass

Game of Clones distributor The Story Lab has sold social experiment Hall Pass into German free-to-air broadcaster RTL II. The channel has commissioned Joker Productions for a celebrity version of the entertainment format, which will be called 48H Single – Celebrities Test Their Love. Hall Pass was originally created by Spanish firm Phileas Productions and […]

The Story Lab hires Tom Sebastian to drive US expansion

Dentsu Aegis-based entertainment company The Story Lab, has announced plans to expand in the US office. Spearheading the move will be Tom Sebastian, who will take up the role of president, The Story Lab US, working out of the company’s LA-based office. In his new role, Sebastian will be responsible for leading premium non-scripted and […]