Opinion: How to engage with advertisers & why unbranded shows are about to boom
Former Story Lab exec & brand-funded programming expert Luci Sanan tells TBI why advertisers and producers (and even commissioners) should become better friends – and why unbranded content is the future ‘Branded entertainment’ encapsulates a myriad of different models and outcomes. For many, it is synonymous with being a right old pain in the ass: […]