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Story Lab hires Fremantle exec for Asia office

The Story Lab has appointed former Fremantle exec Geraldine Bravo as regional content sales and acquisition director for Asia, effective immediately.

Bravo will work in Story Lab’s Asia office based in Jakarta, Indonesia and report to president of The Story Lab, in APAC, Donovan Castillo-Mohlman.

She will be responsible for identifying and selling global and local entertainment formats that can attract valuable audiences for media owners, advertisers and IP owners.

In her role she will undertake investment and acquisition, working with local APAC producers to innovate and identify original premium entertainment formats that Story Lab can invest in and distribute through their global network.

Prior to this, Bravo worked in a variety of senior sales, marketing and promotion roles at companies including Fremantle Southeast Asia and Indovision (now MNC Sky Vision), overseeing licensing, production and co-production.

Castillo-Mohlman, said: “We are delighted to bring Geraldine on board to The Story Lab in Asia. As an exec who has an enormous wealth of experience working on big entertainment formats specialising in the APAC market, and coupled with boundless enthusiasm and tenacity, Geraldine is a huge asset to the team and we are very excited to work with her.”

Bravo added: “I’m very excited to join The Story Lab team. With an already fantastic portfolio of shows I look forward to utilising my experience in the world of formats and content in my new role to work with content providers to adapt to the local needs of the APAC market.

“It’s my aim to make The Story Lab synonymous with innovative programming and to be seen as a partner that provides solutions for all commercial, programming and brand challenges. I am proud to be part of a brilliant team.”