The Grand Tour


In-demand: UK (June 4-10, 2018)

Record-breaking format Love Island has taken the UK by storm this week becoming the most demanded show by far, according to Parrot Analytics data. ITV had already revealed that the format’s season four premiere had broken records, peaking with 3.4 million viewers and a 16.4% market share on its ITV2 channel. Parrot Data now shows […]

Amazon to up video spend throughout 2018

Amazon said it plans to increase its spend on video throughout 2018, after the company more than doubled its profits in Q1. Speaking on Amazon’s first quarter earnings call, chief financial officer Brian Olsavsky said that “video content spend will increase year-over-year” and predicted that strength areas like Amazon Web Services, and advertising will continue to […]

Leak lays bare Amazon originals effect

The effects of Amazon’s original programming strategy have been laid bare for the first time – and it looks like largely good news for the e-commerce giant. Leaked documents show Amazon’s top originals had drawn five million people to its Amazon Prime shopping club by early 2017. They also show that the first seasons of […]

In-demand chart: Belgium (February 26-March 4, 2018)

Belgium’s week in demand expressions saves the top spots for The Walking Dead, Star Trek: Discovery and one surprise sci-fi adventure web series. Parrot Analytic’s demand measurement system provides insight into TV demand in specific regions regardless of platform or streaming services, and this week, Belgium has thrown a surprise series in the mix. Stargate […]

In-demand chart: UK (January 15-21, 2018)

Brit drama Peaky Blinders saw its demand rise significantly in the UK for this week, as season four reached its end and news of a fifth run arrived this month. Peaky Blinders, which came in second on the top overall TV shows list, has enjoyed decent success in the territory. The analytics come after a trio […]

Amazon reveals subs’ streaming habits

Amazon Prime Video has unveiled a number of “curious facts” and “milestones” related to its subscribers’ streaming habits last year. In much the same vein as global SVOD rival Netflix, the on-demand service has released stats related to genre, location and programme popularity. Neither service releases viewing numbers for its programming, which means even unusual […]

TBI’s top ten stories of 2017

In many ways, 2017 was a landmark year for television and the wider world, with significant changes, good and bad, in both spheres. Here, TBI runs down ten stories that defined the past twelve months. 10. Movers and shakers The big trend last year was the exodus of television executives to lead commissioning teams for […]

In-demand chart: Netherlands (October 23-29, 2017)

Our latest chart throws up a surprise, considering the amount of marketing, social media posts and office chatter around Stranger Things: the Netherlands still prefers Game of Thrones. The HBO fantasy epic pipped its rival to top overall spot last week, with its 3.1 million average demand expressions just out-scoring the 3.03 million Stranger Things […]

Riggs exits as Schuster rises in Amazon shake-up

Another one bites the dust at Amazon Studios after Conrad Riggs, the company’s head of unscripted, was released from the company and replaced by senior creative executive Heather Schuster. Following the exits of Roy Price, Joe Lewis and Morgan Wandell this October, Riggs departs after three years with the company. Riggs played a key role […]

Grand Tour beats rivals in Europe – again

Jeremy Clarkson petrol-head series The Grand Tour remains the most in-demand digitally produced original programme in Europe, exclusive data shows. Parrot Analytic stats from January 1 to August 31 of this year reveal the Amazon Prime Video series is ahead of Netflix’s 13 Reasons Why, Orange is the New Black and House of Cards. The […]

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