ITV had already revealed that the format’s season four premiere had broken records, peaking with 3.4 million viewers and a 16.4% market share on its ITV2 channel. Parrot Data now shows that the dating series gained over 10 million demand expressions.
The figure stands out as it beat digital favourite 13 Reasons Why by far in demand expressions. The teen drama gained 4 million less demand expressions than ITV’s format, drawing 6.3 million demand expressions.
13 Reasons Why has had a stellar second season premiere, drawing 2.6 million viewers in its first three days of release, according to Nielsen data. It topped the purely digital originals list and has been a smash hit across territories.
On the overall list, which includes both broadcast and digital series, other highly demanded titles include Britain’s Got Talent, which gained 7.7 million demand expressions in second place, and Game of Thrones, which gained 4.7 million in fourth place.
Westworld and The Handmaid’s Tale also held a place in the top ten overall list, after both titles recently launched their second series in the UK.
Rupaul’s Drag Race, Brooklyn Nine-Nine and Doctor Who joined the top ten list on the tail end.
The pressure may be piling up for Netflix as varied streaming services are increasingly appearing with highly demanded titles. The UK’s digital top ten highlights this in particular with Apple, YouTube, CBS and Amazon series all making an appearance on the list. Previously these spots were safely secured for Netflix titles.
Hulu’s The Handmaid’s Tale takes the second spot with near 4.3 million demand expressions, YouTube Premium’s Cobra Kai takes sixth place with 1.7 million expressions and Amazon’s The Grand Tour follows with 1.6 million.
Joining the band of streamers are CBS All Access’ Star Trek: Discovery with 1.5 million demand expressions and Apple’s Carpool Karaoke with 1.4 million. Apple Music’s title enters the list on the back of a second season renewal for the title.
Netflix’s Sense8 generated 2.8 million demand expressions on the back of the series finale episode that premiered on the American streaming service on June 8.
Source and methodology: Parrot Analytics assesses demand for popular shows through various ‘demand expression platforms’ including social-media and photo-sharing platforms such as Facebook and Instagram, blogging and microblogging platforms such as Tumblr, wikis and informational sites, peer-to-peer protocols and file-sharing platforms. Parrot’s artificial-intelligence systems assess billions of data points to reach the overall demand rating.