YouTube


TBI Weekly: Making a success of YouTube-first content

Streamers might be king right now but video-sharing platforms are more than holding their own, finding their place as a more natural home for viral videos and short-form content from professional studios and ‘bedroom creators’ alike. Services such as TikTok and YouTube are also providing a rich vein of creative talent for streamers in search of […]

BBC hires Disney alum to lead kids in-house drama production

The UK’s BBC has hired former Disney exec Tali Walters to oversee its in-house children’s drama production. Walters was most recently working at YouTube overseeing various kids projects and before that spent almost a decade at the Mouse House, where she worked on shows including Violetta. She will report into BBC Children’s head of production, […]

TBI Tech & Analysis: Breaking down US studios’ moves into streaming

Omdia’s senior research manager Tim Westcott reflects on the transformative moves into DTC streaming by US studios and explores where the market is moving next. All of the major studios – bar Sony which does not have one – have launched DTC services in the US and are targeting international roll-outs in 2021. These moves followed years […]

YouTube preps TikTok rival Shorts for US launch in March

YouTube has confirmed that it will roll out the beta version of its TikTok-rivalling short-form video service in the US next month. Announced in a blog post outlining upcoming plans for the company, YouTube’s chief product officer Neal Mohan said that the short-form video tool, which is already available in India, will be expanded Stateside […]

TBI Kids: Unpacking animated co-productions & global potential

As Kidscreen gets underway, Helen Dugdale explores the rise in co-productions between Western and Eastern animation companies and finds out what makes the perfect IP for global exploitation. Co-productions in the kids space have been around for years but a variety of recent deals have turned heads and suggested a new wave of global co-operation is […]

TBI Tech & Analysis: Exploring the booming online video ad market

Revenues from the global video advertising market are expected to grow by more than 70% over the next four years, fuelled in part by adaptable broadcasters and AVOD. Research powerhouse and TBI sibling Omdia explores how this huge market is set to change. Global online video ad revenues will grow from $70bn in 2020 to reach $120bn […]

Kids round-up: Netflix revs up ‘Sonic’ series; Youtube hires Hunter to oversee preschool originals; ‘Donkey Hodie’ gets $3m funding

Netflix revs up ‘Sonic’ series Netflix has commissioned a new animated series, Sonic Prime, based upon SEGA’s iconic video game franchise about a speedy blue hedgehog. The 24-episode series will be produced at Canadian company WildBrain’s Vancouver studio, with SEGA and WildBrain working together across production, distribution and licensing. Ben 10 creators Man of Action […]

YouTube reveals ‘$30bn payments to creatives’ in last three years

YouTube has paid more than $30bn to creators, media companies and artists over the past three years, according to its CEO. Susan Wojcicki revealed the figure in a letter to creatives, in which she pointed to a recent report from Oxford Economics that found that the Google-owned AVOD operator had added “approximately $16bn to the […]

TBI Tech & Analysis: How to capitalise on the AVOD wave

Streaming of all flavours soared during 2020 but how will AVOD adapt and develop in the years to come? Fateha Begum, associate director at TBI sibling OMDIA, explores what’s next for ad-supported services in the increasingly crowded on-demand ecosystem. Over the years, and particularly in early 2020, online video penetration increased as many households turned […]

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