YouTube


YouTube picks up Jordan Peele sci-fi comedy

YouTube has ordered a half-hour sci-fi comedy from Oscar winning director Jordan Peele, as it steps up its originals strategy. The six-episode series will debut exclusively on YouTube Premium in 2019. Each episode of Weird City, co-written by Peele and Sanders, is an exploration of issues that pertain to present day life but it is […]

YouTube steps up originals game with Kirsten Dunst series

YouTube Premium has ordered Kirsten Dunst-starring dark comedy On Becoming a God in Central Florida, as the platform amps up its originals plan. Dunst will executive produce the series alongside George Clooney and Grant Heslov, who will be working via their Smokehouse Pictures outfit. The title was formerly in development with AMC. It is set […]

Netflix & OTT services drive record $748bn brand value for 2018

Entertainment brands such as Netflix have aided a 21% growth in brand value to $748 billion for 2018, according to Brand Z – Kantar Millward Brown’s brand equity platform. Netflix is one of the biggest contributors to growth, climbing 31 places from last year to 61st place in Brand Z’s top 100 list. The platform […]

YouTube reveals Royal Wedding streams reached 11.2 million

The live-stream of last weekend’s UK royal wedding between Prince Harry and Meghan Markle was viewed 11.2 million times on YouTube while live, according to the streaming platform. At peak viewership, during the couple’s exchange of vows, some 1.29 million people watched the even simultaneously, making the wedding the fifth most popular event ever streamed […]

YouTube commissions Priyanka Chopra series from Sundog

Independent producer Sundog Pictures has secured a series commission from digital platform YouTube. Entitled If I Could Tell You Just One, the series will follow Hollywood actress Priyanka Chopra (pictured) as she meets some of the world’s most successful and inspirational people. From actors and politicians to environmentalists and religious leaders, Chopra will talk to […]

BT premieres The Terror on YouTube in UK first

BT is giving the public a chance to watch the first episode of AMC’s thriller The Terror for free, live on YouTube next week. The first episode of BT TV’s The Terror will be available for 24 hours from 00.01am on April 24, for anyone in the UK, with a double episode also available for […]

Logan Paul ads suspended after YouTuber tasers dead rats

YouTube has suspended controversial YouTube vlogger Logan Paul soon after he tasered deceased rats in a video posted to his channel. YouTube’s Twitter account for vloggers today tweeted it had temporarily banned adverts from his channel “[i]n response to Logan Paul’s recent pattern of behaviour”. Paul caused widespread outrage after posting a video depicting a […]

eMarketer: YouTube ‘close to saturation’ in the UK

More than 90% of digital video viewers in the UK regularly visit YouTube with the platform “close to saturation”, according to eMarketer. The research firm’s first YouTube forecast for the UK market said that 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website […]

Most UK kids now reject TV for personal devices – study

For the first time this year the majority of UK children view most video content on devices other than traditional TV sets, according to a new study into kids’ media consumption. It also noted that binge viewing is a “growing habit” among children. YouTube remains the top way for children to watch on-demand content, with […]

OTT value to reach $119bn by 2022

Over-the-top (OTT) providers of digital TV such as Netflix and Amazon, are set to reach the value of US$119.2 billion in 2022, according to a report by Juniper Research. Over the course of five years the value of the digital TV and video industry will jump by US$55 billion. It is predicted to jump from […]

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