YouTube


Frot-Coutaz: YouTube allows for creative experimentation on “unprecedented scale”

YouTube is emerging as the key forum for creative experimentation and the platform of choice for under-24 year-olds, and while many creators are not “an obvious fit” for traditional media, they are building the future of the content industry, according to YouTube EMEA boss Cécile Frot-Coutaz.  Speaking at IBC, Frot-Coutaz said that YouTube was primarily […]

YouTube rejigs kids content strategy

YouTube is rethinking its approach to kids content after parent company Google agreed to pay $170m to settle allegations by the Federal Trade Commission and the New York attorney general that the video-sharing service illegally collected personal information from children without their parents’ consent. The settlement requires Google and YouTube to pay $136m to the […]

YouTube uses ‘Cobra Kai’ to push revamped AVOD strategy

YouTube’s refocus on AVOD is taking shape with the Google-owned company unveiling plans to make all its original series and specials, including hit show Cobra Kai, available in front of its Premium paywall. The first season of the Karate Kid-inspired show is now accessible via YouTube’s AVOD service until September 12, with episodes of the […]

YouTube Originals on the hunt for education-focused programming

YouTube is taking an education-focused approach to originals and leaning into “self-motivated learning” on the service, according to head of originals for EMEA Luke Hyams. Speaking at the Edinburgh TV Festival, which kicked off today (21 August), Hyams said: “YouTube is a place for curiosity. It is a place where if I want to know […]

Edinburgh TV Festival unveils State of the TV Nation panel

YouTube’s EMEA chief Ben McOwen Wilson, Channel 4 CEO Alex Mahon (pictured) and Lionsgate TV Group president Sandra Stern are among senior executives set to appear on a ‘State of the TV Nation’ panel at the Edinburgh TV Festival in August. They will be joined by All3Media CEO Jane Turton and president of NBCUniversal International […]

Studio 100 appoints Disney, YouTube alum as CEO

Former YouTube and Disney executive Martin Krieger is returning to German children’s firm Studio 100 Media after being appointed as its CEO. Krieger will also head up Studio 100 subsidiaries Studio 100 Film, m4e and the recently formed Studio Isar Animation. He will be responsible for the global commercial business of Studio 100 International, including […]

Amazon in talks with YouTube’s Wax for drama role

Amazon Studios is in talks to appoint YouTube Premium’s scripted exec Jon Wax following the recent exit of genre head Sharon Tal Yguado. YouTube pulled back on plans to build a slate of high-end drama and comedies last year, with shows instead being offered on both its ad-supported site and its Premium subscription service. That […]

Quintus picks up OTF factual package

Germany’s Quintus Media has picked up a raft of programming for its YouTube channel Free Documentary from ZDF Enterprises (ZDFE)-owned Off The Fence (OTF). The package includes more than 40 hours of factual programming including OTF Productions’ Supercars: The Million Pound Motors (1 x 60 minutes), Forever Young (1 x 60 minutes) from Tell Tale […]

Showtime picks up Kirsten Dunst YouTube series

Showtime has picked up On Becoming a God in Central Florida, a nine part series starring Kirsten Dunst that was previously set to debut on YouTube. The acquisition comes as YouTube scales back its original scripted series slate and moves away from a premium content model towards an ad-supported model for originals. YouTube has held […]

Freeview joins YouTube as headline sponsor for Edinburgh TV Festival

Freeview has joined YouTube as joint headline sponsor of August’s Edinburgh TV Festival.  The year-long deal begins with immediate effect and will see the companies share branding across the event and its various sessions, including the high-profile MacTaggart Lecture. Freeview and YouTube will also work with festival organisers to advise on new trends within the industry, […]

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