YouTube


Freeview joins YouTube as headline sponsor for Edinburgh TV Festival

Freeview has joined YouTube as joint headline sponsor of August’s Edinburgh TV Festival.  The year-long deal begins with immediate effect and will see the companies share branding across the event and its various sessions, including the high-profile MacTaggart Lecture. Freeview and YouTube will also work with festival organisers to advise on new trends within the industry, […]

YouTube confirms “karate-chopping” of Premium paywall

YouTube has confirmed that its premium content will be available for free as the business shifts to an ad-supported model for originals. The Google-owned platform used its NewFront presentation in New York on Thursday (2 May) to reveal that originals such as Cobra Kai will live on on the platform, but will be moved in […]

YouTube hires Fox veteran to boost unscripted

YouTube has hired Fox veteran Alex Piper to head up unscripted as it continues to shift its programming strategy. Piper was formerly VP of alternative programming at Fox, where he led development on series such as So You Think You Can Dance, Hell’s Kitchen and Cosmos. He joins as YouTube winds down its big-budget scripted […]

YouTube cancels four shows as it continues Premium pullback

YouTube has cancelled four  shows as it continues to roll back its Premium strategy and sets its focus on free-to-view unscripted shows and specials. Axed titles will include Ryan Hansen Solves Crimes on Television, Champaign ILL, Sideswiped and Do You Want to See a Dead Body. The news arrives shortly after Bloomberg revealed that the […]

YouTube pulls out of Premium race

YouTube has cancelled plans to build a slate of high-end drama and comedies as it shifts away from its Premium subscription service, which costs consumers $12 per month, according to Bloomberg. Bloomberg sources say that the Google-owned business has stopped accepting pitches for expensive scripted shows. The platform has also axed programming such as sci […]

YouTube removes 7.8m videos for breaching site rules in Q3

YouTube removed 7.8m videos that violated the platform’s guidelines in the three months from July to September, according to company stats. YouTube said that 81% of the removed videos were first detected by machines, not viewers, and that 74.5% of these machine-detected videos had never been viewed. “The vast majority of attempted abuse comes from […]

YouTube to wind down Premium offering

YouTube is planning to put its original content ahead of its paywall in what marks a significant strategy shift. The business has confirmed that, beginning in 2019, new originals on the platform will be available via an AVOD model that makes the content effectively free for its global audience. To date, the platform has been charging […]

Hulu hires YouTube exec for acquisitions

Hulu has hired former YouTube TV exec Heather Moosnick to drive its content acquisition strategy across live and on-demand programming. Moosnick is joining The Handmaid’s Tale SVOD as senior VP of content partnerships – a role that will see her lead on acquisitions of everything from full library series and films to current network TV […]

Facebook, YouTube reject “one-size-fits-all” ratings measurement

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organization Thinkbox, […]

YouTube CEO strikes out at European copyright reform

YouTube CEO Susan Wojcicki has spoken out against the European Parliament’s copyright reform initiative, claiming that the legislation will limit free speech for fledgling content creators.  In a quarterly creator letter published on October 22, Wojcicki said that Article 13 of the European Union’s Directive on Copyright “poses a threat to both your livelihood and […]

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