YouTube


YouTube removes 7.8m videos for breaching site rules in Q3

YouTube removed 7.8m videos that violated the platform’s guidelines in the three months from July to September, according to company stats. YouTube said that 81% of the removed videos were first detected by machines, not viewers, and that 74.5% of these machine-detected videos had never been viewed. “The vast majority of attempted abuse comes from […]

YouTube to wind down Premium offering

YouTube is planning to put its original content ahead of its paywall in what marks a significant strategy shift. The business has confirmed that, beginning in 2019, new originals on the platform will be available via an AVOD model that makes the content effectively free for its global audience. To date, the platform has been charging […]

Hulu hires YouTube exec for acquisitions

Hulu has hired former YouTube TV exec Heather Moosnick to drive its content acquisition strategy across live and on-demand programming. Moosnick is joining The Handmaid’s Tale SVOD as senior VP of content partnerships – a role that will see her lead on acquisitions of everything from full library series and films to current network TV […]

Facebook, YouTube reject “one-size-fits-all” ratings measurement

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organization Thinkbox, […]

YouTube CEO strikes out at European copyright reform

YouTube CEO Susan Wojcicki has spoken out against the European Parliament’s copyright reform initiative, claiming that the legislation will limit free speech for fledgling content creators.  In a quarterly creator letter published on October 22, Wojcicki said that Article 13 of the European Union’s Directive on Copyright “poses a threat to both your livelihood and […]

European Parliament approves 30% Euro content rules for VOD

The European Parliament has approved new rules for audiovisual media services, which include a 30% European content quota for video-on-demand platforms. The quota is designed to support cultural diversity of the European audiovisual sector and is one part of the revised legislation, which will apply to broadcasters and online services like Netflix, YouTube and Facebook. […]

YouTube Premium sets up French originals

YouTube has launched its first subscription-only French content from Studio Bagel and Golden Moustache. Canal+-owned Studio Bagel’s is providing Groom, a 10 x 22-minute comedy series that tells the story of the owner of a luxury hotel who has to take up the role of a bellhop to avoid being disinherited. M6-owned Golden Moustache’s YouTube Premium […]

YouTube: TV is our ‘fastest growing screen’

The television is the “fastest growing screen” for YouTube, while TV content is notching up hundreds of thousands of years of watch time on the service, according to YouTube chief product officer Google senior vice president Neal Mohan. Delivering a keynote speech at IBC yesterday, Mohan said that while more than 70% of YouTube viewing […]

YouTube Premium unveils German originals

YouTube Premium has commissioned its first German originals The trio of formats form part of a three-part global strategy that will see YouTube work with talent with large following, focus on music docs and programmes, and invest in tentpole shows such as its Karate Kid spin-off Cobra Kai as well as feature film acquistions. YouTube […]

Federation hires Little Dot to manage YouTube presence

Kids content distributor Federation Kids & Family has appointed Little Dot Studios to manage the digital presence of their premium kids content on YouTube platforms. Little Dot is a distributor of premium TV content on YouTube and will be tasked with setting up YouTube channels for Federation’s studio Cottonwood Media and its top tier programming. […]

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