YouTube


YouTube Premium sets up French originals

YouTube has launched its first subscription-only French content from Studio Bagel and Golden Moustache. Canal+-owned Studio Bagel’s is providing Groom, a 10 x 22-minute comedy series that tells the story of the owner of a luxury hotel who has to take up the role of a bellhop to avoid being disinherited. M6-owned Golden Moustache’s YouTube Premium […]

YouTube: TV is our ‘fastest growing screen’

The television is the “fastest growing screen” for YouTube, while TV content is notching up hundreds of thousands of years of watch time on the service, according to YouTube chief product officer Google senior vice president Neal Mohan. Delivering a keynote speech at IBC yesterday, Mohan said that while more than 70% of YouTube viewing […]

YouTube Premium unveils German originals

YouTube Premium has commissioned its first German originals The trio of formats form part of a three-part global strategy that will see YouTube work with talent with large following, focus on music docs and programmes, and invest in tentpole shows such as its Karate Kid spin-off Cobra Kai as well as feature film acquistions. YouTube […]

Federation hires Little Dot to manage YouTube presence

Kids content distributor Federation Kids & Family has appointed Little Dot Studios to manage the digital presence of their premium kids content on YouTube platforms. Little Dot is a distributor of premium TV content on YouTube and will be tasked with setting up YouTube channels for Federation’s studio Cottonwood Media and its top tier programming. […]

TBI Weekly: Takeaways from Edinburgh

At this week’s Edinburgh International TV Festival, key execs revealed what they’re looking for on their channels and platforms. Here’s some key takeaways. BBC One controller Charlotte Moore said she’s looking to tell British stories for a British audience, but adds that producers shouldn’t censor themselves just because they’re pitching to the BBC. Moore also […]

YouTube to potentially place premium unscripted shows in front of paywall

Luke Hyams, head of the newly formed originals unit at YouTube EMEA, discussed the shows he’s looking for on the platform, including potential high-profile unscripted titles that may be placed in front of its paywall. During a panel session at Edinburgh’s International TV Festival, Hyams (right) discussed the programming he is looking to commission for […]

YouTube picks up Jordan Peele sci-fi comedy

YouTube has ordered a half-hour sci-fi comedy from Oscar winning director Jordan Peele, as it steps up its originals strategy. The six-episode series will debut exclusively on YouTube Premium in 2019. Each episode of Weird City, co-written by Peele and Sanders, is an exploration of issues that pertain to present day life but it is […]

YouTube steps up originals game with Kirsten Dunst series

YouTube Premium has ordered Kirsten Dunst-starring dark comedy On Becoming a God in Central Florida, as the platform amps up its originals plan. Dunst will executive produce the series alongside George Clooney and Grant Heslov, who will be working via their Smokehouse Pictures outfit. The title was formerly in development with AMC. It is set […]

Netflix & OTT services drive record $748bn brand value for 2018

Entertainment brands such as Netflix have aided a 21% growth in brand value to $748 billion for 2018, according to Brand Z – Kantar Millward Brown’s brand equity platform. Netflix is one of the biggest contributors to growth, climbing 31 places from last year to 61st place in Brand Z’s top 100 list. The platform […]

YouTube reveals Royal Wedding streams reached 11.2 million

The live-stream of last weekend’s UK royal wedding between Prince Harry and Meghan Markle was viewed 11.2 million times on YouTube while live, according to the streaming platform. At peak viewership, during the couple’s exchange of vows, some 1.29 million people watched the even simultaneously, making the wedding the fifth most popular event ever streamed […]

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