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Mattel
2 min read
Mattel hires Disney & Apple TV+ alum Michelle Mendelovitz to lead TV studio
Barbie and Hot Wheels owner Mattel has hired former Disney, Apple TV+ and Sony Pictures…
1 min read
NBC starts up ‘Hot Wheels’ show from Endemol Shine NA & Workerbee
NBC in the US has ordered a car makeover competition series based on Mattel’s toy…
1 min read
Mattel hires NBC alum Phil Breman to lead live action TV
US toy manufacturer Mattel has appointed former NBC exec Phil Breman as VP of live…
2 min read
Kids round up: Netflix boards ‘Thomas and Friends’; Disney+ revives ‘The Mighty Ducks’; Kidoodle.TV signs up for ‘Yu-Gi-Oh!’
Netflix steams off with Thomas and Friends in US Netflix has acquired the streaming rights…
1 min read
Mattel names Ynon Kreiz CEO
Mattel has appointed ex-Maker Studios and Endemol Group boss, Ynon Kreiz, as CEO. The move…
1 min read
Mattel content chief exits for NBCU
Mattel chief content officer Catherine Balsam-Schwaber has moved to NBCUniversal (NBCU) in a move that…
1 min read
Mattel & Fullscreen launch video network
Mattel has announced a partnership with Fullscreen to launch Fullscreen Family, a “brand-safe video network”….
1 min read
Boat Rocker, Fisher-Price co-developing original
Canada’s Boat Rocker Media and toyco Fisher-Price are co-developing an original series based on a…
1 min read
Henson hires kids TV veteran Maizes
The Jim Henson Company has hired Sarah Maizes as vice president of children’s entertainment. In…
1 min read
Mattel nabs Google Americas boss for CEO post
American kids entertainment company Mattel has hired the president of Google’s Americas business to become…
1 min read
Mattel’s Amazon series WellieWishers lands on Televisa
Mattel’s distribution division has sold its WellieWishers series to Televisa in Mexico. The animated kids…
1 min read
Mattel hires ex-Warner Bros. exec for sales
The content arm of US toy giant Mattel has hired a former Warner Bros. business…
4 min read
TBI Kids Survey 2016: what is the most impressive and original kids show out there today?
Asking kids TV executives to name the most impressive show out there (not one of…
2 min read
Mattel creates new content studio
Hit Entertainment parent Mattel has launched Mattel Creations, a new central content unit that will…
1 min read
Amazon making American Girl kids specials
Amazon has inked a deal with doll brand American Girl and will make a series…
1 min read
Retooled Bob lands global homes
France 5 and Turner Broadcasting System in the UK are among buyers of the rebooted…
1 min read
DHX, Mattel team for new Bob, Fireman Sam
DHX Media and Mattel are joining forces to make new multiplatform content based on the…
1 min read
Mattel/Hit, 9 Story to reboot Barney, Angelina
Mattel and subsidiary HIT Entertainment have partnered with Canada’s 9 Story Media Group to relaunch…
1 min read
Mattel CEO resigns as profits plunge
The chairman and CEO of Hit Entertainment’s parent company, Mattel, has resigned after weak sales…
1 min read
Mattel restructures Hit distribution unit
Toyco Mattel has unveiled a new distribution structure and strategy for its children’s content arm,…
1 min read
WWE, Mattel grapple with toon
Sports entertainment company WWE and toyco Mattel have tag teamed on a 26-part animated shortform…
1 min read
FremantleMedia names HIT exec as new kids boss
FremantleMedia has named Mattel and HIT Entertainment exec Rick Glankler has the new head of…
1 min read
Mattel takes to production to the Playground
Toyco Mattel has created Playground Productions, a new multiplatform development and production arm. The unit…
1 min read
BBC Worldwide appoints L&M boss
BBC Worldwide the commercial arm of the UK public broadcaster has hired former Mattel and…
1 min read
News brief: Mattel and Gurin making gameshow based on Uno card game
Toy company Mattel and gameshow producer Phil Gurin (pictured) are teaming to make Uno: The…
1 min read
Disney XD picks up Max Steel
Disney XD has acquired animated action series Max Steel. Disney’s boy-skewing channel has taken US…