BBC Worldwide the commercial arm of the UK public broadcaster has hired former Mattel and Nickelodeon executive Clare Piggott as head of merchandising for the UK.
She will oversee the licensing strategy in the territory, reporting to Brian Hill, sales director.
He said: “With Clare’s background and experience in licensing and merchandising, she will be a major asset to our business. Her arrival comes at a crucial time when BBC Worldwide is focused upon developing and driving its future strategy.”
Piggott joins from The Promotions Factory.