Mattel’s distribution division has sold its WellieWishers series to Televisa in Mexico.
The animated kids series launched on Amazon earlier this year and has now been picked up by the Mexican TV giant. Televisa has already bought several Mattel series including Barbie, Monster High, Max Steel, Thomas & Friends.
The girl-skewed 2D show is based aimed at 5-to-7s and is based on the American Girl toy brand, which is owned by Mattel.
The show comes out of Mattel Creations, the central content unit for original shows and projects based on the toy giant’s intellectual property.
Justin Richardson, VP global content distribution & strategy, at Mattel Creations said: “The broadcaster has exactly the right platform and audience for this compelling new series and with its timeless, illustration-inspired design and contemporary storytelling, we believe the show will resonate with young girls in Mexico and the rest of Latin-America”.
Maca Rotter, managing director Televisa Consumer Products added: “We are delighted to be expanding the relationship we have with Mattel Creations, and we are sure this content will be amazing for everyone who loves the American Girl brand.”