Primitives


Former Primitives & Warner Bros. execs link for new distribution outfit

Banijay & Primitives alum Siobhan Crawford has linked up with two ex-Warner Bros. execs to launch a new distribution outfit. Glow Media will be formally unveiled at MIPCOM next month and is being launched with the co-founders of Belgian production house Free Kings, owned by ex-Blazhoffski (WarnerBelgium) MD Geert Willems and Muriël Maebe. The outfit will be based […]

Netflix snags ‘The Mole’ remake from Primitives, with ‘Holey Moley’ firm producing

Netflix has ordered its own version of Belgian format The Mole, almost 25 years since the show made its global debut. The streamer’s 10-part series is based on the Primitives-distributed original and is being produced by Holey Moley firm Eureka Productions, with a launch date later in the fall. The deal was struck by Siobhan Crawford, […]

Belgium’s Primitives hires Magnify alum as sales & acquisitions chief

Benelux format distributor Primitives has named a Be-Entertainment and Magnify Media alum as its new director of sales & acquisitions. Simone de Pruyssenaere de la Woestyne replaces Siobhan Crawford, who stepped down in April as revealed by TBI, and will be responsible for all acquisitions and sales at the Belgium-based format distributor. De la Woestyne has worked in distribution […]

Exclusive: Primitives’ sales & acquisitions head, Siobhan Crawford, exits Benelux firm  

Siobhan Crawford, head of sales and acquisitions at Benelux format distributor Primitives, is to exit the company after six years. TBI understands that Crawford will exit the firm on 19 April and will be taking a four-month sabbatical before seeking a new career challenge. Her replacement is yet to be announced. Crawford joined Reputation Rehab distributor […]

Opinion: Sifting for the format diamonds

In her latest monthly column, format expert Siobhan Crawford casts her eye over – and shares her own hot picks of –the format offerings headed to MIPTV next month. MIPTV is upon us and the joy is palpable. The return to MIPTV should have been a little overshadowed by the London Screenings, the event now marketed as “vital to […]

Opinion: Who cares about your content?! (Part III)

Following last month’s examination of broadcasters & streamers, format expert Siobhan Crawford continues her monthly column exploring the global format business with a look at producer relationships. Producers. I love them. I choose to work with prodcos over direct-to-broadcaster pitches any day. Why? Because they care – about acquiring the best content, perfecting that local pitch and […]

TBI Weekly: Who cares about your content?! (Part II)

Following last month’s focus on distributors, format expert Siobhan Crawford turns her attention to broadcasters & streamers and how to get the most from partnering with the right buyer. Last month, I began my ‘Who Cares About Your Content?!’ strand of articles by exploring the role of distributors and it seems to have resonated with many. Now, […]

Opinion: Who cares about your content?!

In the first instalment of a monthly column, Siobhan Crawford, head of sales and acquisitions at Benelux format distributor Primitives, walks through the process of partnering with a reliable distributor. At a time when original formats are needed more than ever, we have a deluge of derivatives filling our inboxes and recommissions filling our screens. So one […]

TBI Weekly: For the love of God, buy a format!

Back in August, Siobhan Crawford, head of sales & acquisitions at Belgian distributor Primitives, questioned if the format business had a future in a world dominated by derivative, talent-led ideas. Ahead of MIPCOM, she returns to discuss the industry’s response to the article and to offer an alternative approach for those heading to Cannes with […]

Where the hell are all the formats?

Siobhan Crawford, head of sales and acquisitions at Belgium’s Primitives, the distributor of The Mole and Reputation Rehab, asks what the future holds for formats in an increasingly talent-led business. The words “creative renaissance” were uttered this week at the Edinburgh TV Festival, referring to the positive impact of Covid on creativity in our industry. […]

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