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OMDIA
3 min read
TBI Tech & Analysis: Why FAST is suited to children’s audiences
Omdia’s Tim Westcott explains why FAST channels go hand-in-hand with children’s programming, takes a look…
2 min read
TBI Tech & Analysis: How Viu & Netflix are riding South-East Asia’s rapid ad revenue rise
The growing availability of high-speed internet and the rising popularity of smartphones and other digital…
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TBI Tech & Analysis: Unpacking how streaming revenue will reach $569bn by 2028
Global online video services will continue to make massive revenue gains over the next five…
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TBI Tech & Analysis: Behind Netflix’s sub-Saharan Africa growth
With MIP Africa kicking off today, Omdia’s research analyst Samuel Nkwam explores how Netflix is…
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TBI Tech & Analysis: Behind the numbers of Eastern Europe’s pay-TV staying power
Pay-TV’s resilience in Eastern Europe means it continues to hold the advantage over online video…
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TBI Tech & Analysis: How the UK’s linear decline supports a streaming surge
The way we watch content is changing fast as eyeballs shift from linear programming on…
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TBI Tech & Analysis: How linear’s light is fading amid on demand boom
Viewing habits around the world are changing fast as eyeballs shift from linear programming on…
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TBI Tech & Analysis: Behind Viaplay’s cost-cutting measures
With Viaplay taking drastic measures to save its business earlier this month, Omdia’s Matthew Evenson…
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TBI Tech & Analysis: Behind the numbers of Netflix’s Q2 2023 results
After Netflix massively exceeded analyst expecations to gain almost six million new subs, Omdia’s Matthew…
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TBI Weekly: How Hollywood strikes could impact US studio strategy
With both the WGA and SAG-AFTRA now on strike, Omdia analysts David Hancock, Sarah Henschel…
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TBI Tech & Analysis: Can Hollywood afford to eschew AI?
The American film and TV industry is facing a renewed crisis, one that is erupting…
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TBI Tech & Analysis: Behind the changing fortunes of US pay-TV & streaming key players
As North America’s pay-TV & streaming landscape continues to shift, Sarah Henschel, principal analyst at…
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TBI Tech & Analysis: Making sense of North America’s pay-TV & streaming landscape
North America’s pay-TV & streaming landscape is shifting fast. Sarah Henschel, principal analyst at Omdia,…
2 min read
TBI Tech & Analysis: How Netflix’s Korean originals are dominating local consumption
It’s no secret that streaming giant Netflix has had huge international success with South Korean…
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TBI Tech & Analysis: Unpacking sub-Saharan Africa’s pay-TV growth & OTT potential
With pay-TV subscriptions in sub-Saharan Africa growing in 2022, Omdia’s research analyst Samuel Nkwam reveals…
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TBI Tech & Analysis: Is Netflix gearing up for live sports?
With Netflix’s recent move into live streaming, Omdia’s Matthew Evenson explores whether the time is…
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TBI Tech & Analysis: How the wheels are turning on Amazon’s streaming strategy
As Amazon moves forward with plans to bring Prime Video SVOD originals to its AVOD…
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Exclusive: CEE FAST revenues projected to almost double to $42m by 2028
Free ad-supported TV (FAST) revenue in Central and Eastern European (CEE) is projected to almost…
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TBI Tech & Analysis: Why MENA online ad revenue will double by 2027
Online video advertising revenue in the Middle East and North Africa (MENA) is set to…
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TBI Tech & Analysis: What’s behind Netflix’s Lat Am & Caribbean declines
Netflix’s recent strong subscriber growth in Latin America & the Caribbean has begun to shrink….
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TBI Tech & Analysis: Netflix’s ad-tier launch shows a failure to commit
Much has been made of Netflix’s recent push into ad-supported subscription models, but Omdia’s Tony…
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Exclusive: Video game adaptations soar 47% in 2022 as ‘quality perception’ rises
TV adaptations of video games soared by 47% from 2021 to 2022, with shows such…
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TBI Tech & Analysis: How Netflix moved into first place in Italy
Omdia’s Rob Moyser explores how, despite a global dip in subscribers last year, heavy originals…
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TBI Tech & Analysis: The where & why of Netflix’s original content spend
Since its move into original programming ten years ago, Netflix’s content strategy has been characterised…
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TBI Tech & Analysis: What Netflix price cuts say about Lat Am & Caribbean ambitions
Netflix is seeing strong subscriber growth in Latin America & the Caribbean, but has cut…
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TBI Tech & Analysis: How merging with Showtime will boost Paramount+ profitability
Omdia analyst Sarah Henschel assesses Paramount Global’s plan to merge Showtime and Paramount+ and how…
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TBI Tech & Analysis: Why M&A activity doubled in two years
The global TV industry is streamlining, with a sharp uptick in M&A activity over the…
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TBI Tech & Analysis: How platform operators can profit from the ad-supported explosion
The expansion of FAST and AVOD services is creating a new-look ecosystem in which TV…
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TBI Tech & Analysis: Diving into advertising’s effect on content in 2023
Advertising has become a key source of revenue as streamers look to fight subscriber fatigue,…
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Exclusive: FAST revenues to hit $12bn by 2027, as channels reach 1,500 in US alone
Free Ad-Supported Television (FAST) revenues are set to reach $12bn in 2027 according to exclusive…