OMDIA


Join Acorn TV, Fox, SundanceNow, C5, ViacomCBS & more for TBI Talks: The London Screenings

Ahead of The London Screenings later this week, join TBI for a series of genre-focused discussions featuring industry-leading execs from streamers, broadcasters and production groups to find how they are shaping the future of their companies. We will be joined by commissioners including: Matt Graham, GM at Acorn TV & Sundance Now FOX’s President of […]

TBI Tech & Analysis: Unpacking the $70bn+ online video ad market

Last week, we explored the huge potential of the global video advertising market, with revenues expected to hit $120bn by the end of 2024. Now, we take a deeper dive to find out how the sector is changing in specific countries with analysis from research powerhouse and TBI sibling, Omdia. As we have already discovered, global online video ad revenues will […]

TBI Tech & Analysis: Exploring the booming online video ad market

Revenues from the global video advertising market are expected to grow by more than 70% over the next four years, fuelled in part by adaptable broadcasters and AVOD. Research powerhouse and TBI sibling Omdia explores how this huge market is set to change. Global online video ad revenues will grow from $70bn in 2020 to reach $120bn […]

TBI Tech & Analysis: Why Netflix wants to impress the kids

Netflix is keen to brand itself as a family-friendly destination with all manner of content, but third-party kids programming is becoming increasingly tough to acquire. Rob Moyser, senior analyst for TV & online video at TBI sibling OMDIA, explores what the streaming giant is doing about it. Children’s animation has been a particular area of […]

Exclusive: Globoplay & Starzplay eye int’l partnerships & coproductions

Starzplay and Globoplay are looking to expand their global reach by increasing their coproduction activity around the world, the streamers’ content chiefs have told TBI Talks.  Ana Carolina Lima, head of content at Brazilian streamer Globoplay and Superna Kalle, EVP of international digital networks at Starz, told TBI yesterday that they both were looking to tap global partnerships to secure […]

TBI Tech & Analysis: How Netflix can thrive in the 2020s

  Netflix has established itself as the global SVOD success story, but new entrants surged into the market during 2020 and it now faces a much-changed landscape in the decade ahead. Rob Moyser, senior analyst for TV & online video at TBI sibling OMDIA, provides his assessment of where the streamer needs to invest to ensure its future […]

TBI Tech & Analysis: How to capitalise on the AVOD wave

Streaming of all flavours soared during 2020 but how will AVOD adapt and develop in the years to come? Fateha Begum, associate director at TBI sibling OMDIA, explores what’s next for ad-supported services in the increasingly crowded on-demand ecosystem. Over the years, and particularly in early 2020, online video penetration increased as many households turned […]

TBI Tech & Analysis: Unpacking Netflix & Amazon’s original production approach

Tim Westcott, senior research manager at research powerhouse and TBI sibling OMDIA, delves into the differing approaches of Netflix and Amazon to original production. Netflix, having started life as a home video company mailing DVD discs to subscribers, launched its first original production in 2012 – the Norwegian/German co-production Lilyhammer. Since then, it has dramatically […]

TBI Tech & Analysis: Global TV Production in 2020

Tim Westcott, senior research manager for channels, programming & advertising at research powerhouse Omdia explores what’s fuelling the global production industry – and what’s in store next year. The rise of SVOD has been the main force driving world programming expenditure since 2010. Expenditure on original and acquired programming in the 35 countries tracked by […]

TBI Tech & Analysis: Where next for pay-TV in a streaming future?

Fateha Begum, principle analyst at TBI sibling OMDIA, tells Richard Middleton about the key trends facing pay-TV providers as they grapple with the challenges of studios and IP owners going over-the-top (OTT). As content providers follow consumers and turn to OTT, the traditional content delivery model disintegrates. Pay-TV services have always played the role of content aggregator and created […]