OMDIA


TBI Tech & Analysis: How feature production is evolving worldwide

News that Netflix has struck a new long-term deal at Longcross Studios in the UK comes as production space in the country falls under intense pressure, as streamers look to expand their film & TV output. Yet this is by no means a UK-centric trend. The levels of feature film production have never been higher […]

TBI Tech & Analysis: Diving into Asia & Oceania’s streaming potential

Pay-TV is stagnating in Asia and growth has already largely come to a halt in Oceania, says Omdia senior analyst Jun Wen Woo, but streaming offers fast-growing potential. The number of pay-TV subscriptions (cable, digital, terrestrial, IPTV and satellite) in Asia & Oceania has essentially stagnated, with 673 million in 2020 compared with 677 million […]

TBI Tech & Analysis: Predicting the future & effects of digital ad growth

Online advertising will account for more than 70% of worldwide ad revenue by 2025. As more advertisers become accustomed to digital advertising’s data-driven approach, how should traditional media players adapt to offer similar functionality in their businesses? Marija Masalskis, senior principal analyst for TV, video and advertising at TBI sister research organisation Omdia, looks Stateside […]

Disney to surpass Netflix Southeast Asian subs by end of 2021

Disney+ Hotstar is expected to overtake Netflix in the Southeast Asia region by the end of the year. According to TBI’s sister research house Omdia, the regional version of Disney’s streaming service, which incorporates the existing Hotstar brand, will surpass Netflix for subscribers in 2021. The report notes that successful launches in Indonesia, Singapore, Malaysia […]

TBI Tech & Analysis: What the future holds for day-and-date VOD releases

Charlotte Jones, principal analyst, cinema, at research powerhouse Omdia, explores how, as major cinema releases come back, day-and-date strategies on SVOD services are propping up box office earnings early on, with trends pointing to longer-term shift to theatrical exclusivity for key titles. Covid-19 has necessitated the launch of hybrid theatrical release models based on shorter […]

TBI Tech & Analysis: Sizing up South-Eastern Asia’s streaming potential

South-Eastern Asia is a hotbed of streaming activity, with global and regional operators looking to exploit a broad and growing viewer base. Omdia senior analysts Kia Ling Teoh and Jun Wen Woo tell TBI how two major players – Netflix and Viu – are faring. South-Eastern Asia has been targeted by many media companies attracted […]

TBI Tech & Analysis: Picking out pay TV patterns in North America

Pay TV in North America is a market in decline, yet revenues remain higher than those of online video subscriptions. Sarah Henschel, principal analyst for media & entertainment at research firm Omdia, tells TBI what to expect next. Rewind six years, and the pay TV penetration rates in the US and Canada both stood stood […]

US AVOD use drops by 10% in less than six months as market cools

The number of US AVOD users has dropped by 10% in less than six months, while the average number of total services used per consumer has also declined, according to research powerhouse Omdia. According to the latest consumer survey from Omdia, which, like TBI, is part of Informa, US AVOD penetration declined from 93% in November […]

TBI Tech & Analysis: Digging into the MENA OTT boom

Max Signorelli, senior analyst for entertainment at research powerhouse Omdia, examines the current state of the OTT market in the MENA region. Paid OTT video subscriptions rose by nearly 77% year-on-year (YoY) in MENA last year, reaching just over six million at the end of 2020. The majority, 70% of the total of these subscriptions, […]

TBI Tech & Analysis: Why Amazon expanded streaming in India

Kia Ling Teoh, senior analyst for TV, video & advertising at research powerhouse Omdia, explores the reasons behind Amazon’s recent launch of a new ad-supported streamer in India. Amazon last month launched a new ad-supported video streaming service in India, branded as miniTV. The service will live within the Amazon shopping app and complements the […]