OMDIA


TBI Tech & Analysis: How Disney+’s move towards AVOD aims to reignite subs growth

Omdia’s Rob Moyser & Matthew Evenson explore the growth of Disney+’s ad-supported subscription tier and how it is expected to account for almost a quarter of total revenue for the Mouse House streamer by 2028. Loki and Ahsoka streamer Disney+ expanded its ad-supported subscription across Europe on 1 November, 2023, with the tier launching in […]

TBI Tech & Analysis: Will scrapping free plan in Kenya pay off for Netflix?

Netflix revealed plans to end its free mobile-only plan in Kenya, which gave users access to a quarter of its shows and movies without paying and without adverts, earlier this month. Omdia’s Samuel Nkwam explains what this shift in strategy means for the streamer. The free model, which initially launched in September 2021, will be […]

Exclusive: Programme spending to hit $164bn in 2023, as acquisitions return to growth

Broadcasters and streamers are set to spend $164bn on programming in 2023 with investment in acquired shows rising to $69.6bn following a downturn in 2022, according to research exclusively revealed to TBI. Spending from networks, pay-TV platforms and streamers worldwide is expected to be up 1% from last year’s total of $161.6bn in 2022 and […]

TBI Tech & Analysis: Why ad growth will replace subscription gains as industry revenue driver

With streamers beginning to de-prioritise further subscription investment, Omdia’s Adam Thomas explains why the advertising model will drive revenue in the years ahead. The online video sector has been experiencing noteworthy rates of revenue growth for well over a decade and Omdia forecasts that this will continue for at least a further five years. By […]

TBI Tech & Analysis: Why FAST is suited to children’s audiences

Omdia’s Tim Westcott explains why FAST channels go hand-in-hand with children’s programming, takes a look at those operators who have already recognised the opportunities in this space and explores the different models being used. Some time ago, we surveyed the children’s programming on UK TV channels for a presentation. One of the UK public service […]

TBI Tech & Analysis: How Viu & Netflix are riding South-East Asia’s rapid ad revenue rise

The growing availability of high-speed internet and the rising popularity of smartphones and other digital devices have fuelled the demand for online services in South-Eastern Asia. This trend has resulted in an upward trajectory for online advertising spending in South-Eastern Asia, reveals Omdia’s Nivasheni Soundrarajan and Sharon Kong. Omdia’s data shows that the total combined […]

TBI Tech & Analysis: Unpacking how streaming revenue will reach $569bn by 2028

Global online video services will continue to make massive revenue gains over the next five years, but it’s a different picture for pay-TV, reveals Omdia analyst Adam Thomas, as he delves into the numbers for the years ahead. Last year was a highly significant one for online video. The sector’s “mood music” changed from the […]

TBI Tech & Analysis: Behind Netflix’s sub-Saharan Africa growth

With MIP Africa kicking off today, Omdia’s research analyst Samuel Nkwam explores how Netflix is seizing the opportunities for growth in sub-Saharan Africa. As market saturation occurs in many developed regions of the world, sub-Saharan Africa is seen as the last frontier for OTT video growth, given low current penetration rates, a favorable demographic profile, […]

TBI Tech & Analysis: Behind the numbers of Eastern Europe’s pay-TV staying power

Pay-TV’s resilience in Eastern Europe means it continues to hold the advantage over online video despite declines in both subscriptions and revenue, reveal Omdia analysts Matthew Evenson, Irina Kornilova & Tony Gunnarsson. These declines in pay-TV, combined with growth in online video subscriptions and revenue, means that the gap is continuing to narrow. The 11.4% […]

TBI Tech & Analysis: How the UK’s linear decline supports a streaming surge

The way we watch content is changing fast as eyeballs shift from linear programming on TV’s to on-demand content online. Following last week’s deep dive on the US, this week Omdia analysts Rob Moyser, Adam Thomas and Samuel Nkwam explore what is changing in the UK. Omdia’s annual Cross-Platform Viewing Time Report analyses TV and […]