OMDIA


Disney to surpass Netflix Southeast Asian subs by end of 2021

Disney+ Hotstar is expected to overtake Netflix in the Southeast Asia region by the end of the year. According to TBI’s sister research house Omdia, the regional version of Disney’s streaming service, which incorporates the existing Hotstar brand, will surpass Netflix for subscribers in 2021. The report notes that successful launches in Indonesia, Singapore, Malaysia […]

TBI Tech & Analysis: What the future holds for day-and-date VOD releases

Charlotte Jones, principal analyst, cinema, at research powerhouse Omdia, explores how, as major cinema releases come back, day-and-date strategies on SVOD services are propping up box office earnings early on, with trends pointing to longer-term shift to theatrical exclusivity for key titles. Covid-19 has necessitated the launch of hybrid theatrical release models based on shorter […]

TBI Tech & Analysis: Sizing up South-Eastern Asia’s streaming potential

South-Eastern Asia is a hotbed of streaming activity, with global and regional operators looking to exploit a broad and growing viewer base. Omdia senior analysts Kia Ling Teoh and Jun Wen Woo tell TBI how two major players – Netflix and Viu – are faring. South-Eastern Asia has been targeted by many media companies attracted […]

TBI Tech & Analysis: Picking out pay TV patterns in North America

Pay TV in North America is a market in decline, yet revenues remain higher than those of online video subscriptions. Sarah Henschel, principal analyst for media & entertainment at research firm Omdia, tells TBI what to expect next. Rewind six years, and the pay TV penetration rates in the US and Canada both stood stood […]

US AVOD use drops by 10% in less than six months as market cools

The number of US AVOD users has dropped by 10% in less than six months, while the average number of total services used per consumer has also declined, according to research powerhouse Omdia. According to the latest consumer survey from Omdia, which, like TBI, is part of Informa, US AVOD penetration declined from 93% in November […]

TBI Tech & Analysis: Digging into the MENA OTT boom

Max Signorelli, senior analyst for entertainment at research powerhouse Omdia, examines the current state of the OTT market in the MENA region. Paid OTT video subscriptions rose by nearly 77% year-on-year (YoY) in MENA last year, reaching just over six million at the end of 2020. The majority, 70% of the total of these subscriptions, […]

TBI Tech & Analysis: Why Amazon expanded streaming in India

Kia Ling Teoh, senior analyst for TV, video & advertising at research powerhouse Omdia, explores the reasons behind Amazon’s recent launch of a new ad-supported streamer in India. Amazon last month launched a new ad-supported video streaming service in India, branded as miniTV. The service will live within the Amazon shopping app and complements the […]

TBI Tech & Analysis: Exploring streamers’ spending habits in 2021

Tim Westcott, senior principal analyst for channels and programming at research powerhouse Omdia, tells Richard Middleton about the predicted spending habits of streamers in 2021. Competition for content is reaching new heights in 2021 following a year in which US studios hauled back programming for their own DTC streaming services. Production hiatuses caused by the […]

TBI Tech & Analysis: Where US streamers are looking for global originals

Tim Westcott, senior principal analyst, channels and programming at research powerhouse Omdia, explores which countries are proving most attractive as sources of original content for US-based streaming leaders. With the rise of truly global streaming services, content from other countries has never been easier for audiences to access, with many of the market-leading US-based streamers […]

Netflix & Disney+ Hotstar account for 78% of SVOD revenues in India, after surge in subs

Netflix and Disney+ Hotstar accounted for 50% of all SVOD subscribers in India in 2020 and almost 80% of subscription revenues in the country, according to data revealed today. The findings, which come from Omdia’s latest 2021 Online Video Market and Consumer Trends Report, found that online video subscriptions revenue grew by 142% in India […]