OMDIA


Exclusive: FAST revenues to hit $12bn by 2027, as channels reach 1,500 in US alone

Free Ad-Supported Television (FAST) revenues are set to reach $12bn in 2027 according to exclusive research seen by TBI, but cutting through the 1,500+ existing channels will provide the biggest challenge for operators as the market grows. The FAST market has boomed in the US over the past two years, as operators such as Samsung, […]

Tech & Analysis: How US streamers are doubling down on Spanish-language shows

US-based streamers are doubling-down on Spanish-language content and making significant investments over recent years. Ahead of Content Americas, Mark Layton tracks developments via exclusive findings from our research partner, Omdia. Spanish-language TV content was relatively under-represented on the major US OTT video services back in 2020 but this is beginning to change – and fast. […]

TBI Tech & Analysis: Why connected TV matters in an ad-supported world

Omdia’s Matthew Bailey shares key recommendations for service providers, broadcasters and content owners as the online video industry pivots to advertising-supported models. Digital’s march on advertising revenue has continued largely unabated over the past decade, with online advertising taking a 50% share of total global advertising revenue for the first time in 2021. However, 2022 […]

TBI Tech & Analysis: A guiding hand to 2023’s ad-supported models

With the likes of Netflix and Disney+ adopting ad-supported tiers, Omdia’s Adam Thomas sets out some key recommendations to help media and entertainment companies make the most of their new business models in the coming year Omdia expects the value of the global media & entertainment (M&E) business to grow from $758.4bn in 2022 to […]

Exclusive: CEE pay-TV revenues & subs to out-perform online video for next five years

Pay-TV revenues and subscriber numbers will continue to exceed those for online services in CEE over the next five years, according to research powerhouse Omdia. The findings were shared today in a presentation at NEM Zagreb by Omdia’s senior research director for media & entertainment, Maria Rua Aguete, who revealed that pay-TV revenue is predicted […]

TBI Tech & Analysis: Tracking Asia’s SVOD growth & hybrid potential

Ahead of the Asia TV Forum later this week, Omdia’s Tony Gunnarsson explores how viewers across the region are set to adapt to SVOD and hybrid services. In Asia & Oceania, there are now more people taking SVOD than pay-TV – SVOD subscriptions overtook pay-TV in mid-2022 – and in the years to come, SVOD […]

TBI Tech & Analysis: Why Lat Am originals are Netflix’s next big growth opportunity

In this collaborative report with PlumResearch, Omdia’s Tim Westcott digs into the numbers behind Netflix viewing trends in the Latin American markets. To stay ahead in the global streaming wars, Netflix has been building its offering of non-English programming, especially in Latin America, where paid memberships hit 39.94 million at the end of 3Q22. “We […]

TBI Weekly: Five key takeaways from the Media & Entertainment Leaders Summit

From TikTok overtaking the advertising revenue of Meta and YouTube combined, to Vice’s expansion in FAST and a call for clarity over the future of UK pubcasters from Banijay’s Patrick Holland, this week’s Media & Entertainment Leaders Summit (MELS) provided numerous talking points. TBI reflects on five key stories. The week kicked off with news […]

TBI Tech & Analysis: Exploring global production trends into 2023

Ahead of the Media & Entertainment Leaders Summit on Wednesday (see here), Richard Middleton hears from Omdia’s Tim Westcott about the key trends on the global production landscape to explore where opportunities lie in 2023 and beyond. It has been a tumultuous few years for the global production industry, following the pandemic, health-related cost additions […]

TBI Tech & Analysis: Why streaming’s future lies in a hybrid model

Omdia analyst Max Signorelli explores how consumer demand is impacting advertising opportunities for streamers and how service providers can stay ahead of the game. In the US, hybrid video propositions are nothing new and have secured their position as a core market offering through the likes of Hulu and, more recently, House Of The Dragon […]

1 2 3 10