Hulu


Hulu sells discounted HBO ahead of Westworld return

Hulu is giving subscribers a discount on HBO, ahead of the return of Westworld for its second season on the platform. Subscribers of the streaming platform who don’t have HBO on the platform can now gain a discount for six months, priced at $4.99 (£3.49) per month. After the period, the price will go back up […]

TBI Weekly: Everyone’s looking at toons for grown-ups

This week, Hulu’s deal with Nick Weidenfeld, the former Adult Swim head of development, shows the increasing appetite networks are demonstrating towards adult toons. There has been a buzz at the start of this year around toons for grown-ups as every major SVOD platform has picked up at least one new series. Netflix kicked off […]

SVOD uptake hammering pay TV – IHS

The uptake of subscription video services like Netflix, Hulu and Amazon Prime Video was three times that of pay TV services last year, according to IHS Markit. The research firm said that while digital pay TV subscriptions grew on a global basis, in Western Europe there were eight new over-the-top (OTT) video subscriptions for every […]

Hulu inks first-look deal with ex-Viceland, Adult Swim exec

Hulu is signing a first-look animation deal with former Viceland and Adult Swim head of development Nick Weidenfeld. Weidenfeld will develop and executive produce animated projects for Hulu, which is looking to further its impact in the adult animation space. The pair have a non-exclusive deal. The exec most recently worked as Viceland’s president of […]

Disney creates unified streaming & int’l unit

The Walt Disney Company has restructured to create a worldwide division that will house international operations and its upcoming streaming services. Disney senior executive VP and chief strategy officer Kevin Mayer (pictured) has been named as the chairman of the new unit, Disney Direct-to-Consumer and International. The division will house Disney’s upcoming branded SVOD service, […]

Hulu lands Reese Witherspoon & Kerry Washington drama

Hulu has beat the competition to give a straight-to-series order to Reese Witherspoon (pictured) and Kerry Washington’s coproduced adaptation of novel Little Fires Everywhere. The limited, eight-episode, series is based on the book of the same name by Celeste Ng, and will star Witherspoon and Washington as two women in a small Ohio town who […]

TBI Weekly: Originals propel local SVOD success

This week, MTG revealed its Nordic SVOD service Viaplay has seen positive results as the streamer brought in more originals than ever in 2017. During this time, and with eight new originals in tow, the Nordic service has seen viewing time increase by 25%, and the number of customers grow by 21% between 2016 and […]

Content deals bite as Hulu losses sting Disney for $250m

Hulu’s successes in acquired and original programming are coming at a cost. Hulu backer The Walt Disney Company revealed its share of the losses at the US subscription VOD service would be US$250 million. Twelve months ago, Disney predicted losses of US$100 million from the service, highlighting a significant increase in costs. Fox’s latest earnings […]

eMarketer: YouTube ‘close to saturation’ in the UK

More than 90% of digital video viewers in the UK regularly visit YouTube with the platform “close to saturation”, according to eMarketer. The research firm’s first YouTube forecast for the UK market said that 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website […]

BBC Showcase to host tech giants Apple, Netflix & more

BBC Worldwide Showcase 2018, held later this month (February 18-21), will be hosting Apple, Netflix, Amazon, Facebook, Hulu and more digital giants in Liverpool, UK. The Showcase, which brings together buyers with A-list talent, commissioners and producers, will also play host to localised SVOD players such as Showmax, Stan and iFlix. Joining the streamers, stars […]

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