Snapchat


Snapchat taps Arnold Schwarzenegger, Serena Williams for ‘creator shows’

Social media company Snap is moving further into original programming by tapping celebrities including Arnold Schwarzenegger and Serena Williams for its newly launched ‘Creator Shows’. The content will last between three and five minutes, with eight to 10 episodes per season, and will feature celebrities such as Williams, Schwarzenegger and Kevin Hart, along with creators […]

Snapchat acquires slate of Barcroft titles

Snapchat has acquired five new titles from Barcroft Media. The London-based factual producer has sold eight programs into the mobile-first platform, including Ridiculous Ride, Snapped In The Wild, Beast Buddies, Born Different (pictured) and Shake My Beauty, which are now available on Snapchat’s Discover page. Born Different  premiered on the platform last month and its first […]

LinkedIn considers original programming

Business-focused social network LinkedIn is considering a move into original programming, according to a report by The Information. The social network’s CEO Jeff Weiner (pictured) is reported to have said that shows such as Shark Tank (the equivalent of Dragons Den in the US) could be the kind of programming that works with its users, […]

Snapchat set for scripted content in 2017

Snap Inc’s VP of content Nick Bell has said the platform is set to release scripted content before the end of the year during a keynote speech at the Edinburgh International Television Festival. While discussing the platform’s commissioning and financial model, Bell said: “Candidly, we haven’t gotten into scripted yet because scripted is expensive, and we want […]

MTV launches localised Snapchat channel in France

Viacom-owned music channel MTV has launched a localised ‘Publisher Story’ on Snapchat’s Discover platform in France. This is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover. MTV in English is already available on Snapchat in the US and internationally. MTV is the first television channel in France to join Snapchat Discover, offering […]

Time Warner to produce shows for Snapchat

US media giant Time Warner will produce a series of original programmes for social media platform Snapchat under terms of a new deal. The Warner Bros. and Turner parent has committed to a global media partnership with Snap Inc. that spans everything from media spends to development and production of exclusive shows. The programmes will […]

BT Sport & Snapchat partner for Champions League final

BT Sport is partnering with Snapchat in the UK on social coverage of Saturday’s UEFA Champions League Final. Snapchat’s ‘Our Story’ coverage of the Juventus vs. Real Madrid match will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams, and people watching at home. […]

NBC launches World Of Dance Snapchat series

In a sign that TV networks are becoming increasingly interested in originating content for social media platforms, US network NBC is, today, launching a Snapchat version of its new World of Dance series – eight days ahead of the show’s television debut. The much-hyped World of Dance, which features Jennifer Lopez as a judge, is […]

NBCU pumps $500m into Snapchat IPO

NBCUniversal has invested US$500 million in Snapchat’s IPO last week as the latest phase of its ongoing investment in digital media assets. The Comcast-owned broadcast and studio outfit confirmed the purchase after it was reported by NBC-owned CNBC. According to the news outlet, Snap’s stock allocation to NBCUniversal seemed to be the only one made […]

Snapchat users love comedy and sport, shun docs

Snapchat allows content companies to reach young viewers in a way that other social and video platforms cannot do with comedy, horror and sport among the key programming genres. New research from Ampere Analysis shows that Snapchat delivers a young audience that want to engage with content on mobile devices. It is better at reaching […]

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