BBC Worldwide will launch exclusive Planet Earth II content on Snapchat a day ahead of its linear airing.
Worldwide, the commercial arm of the BBC, has joined forces with Snap Inc. and content from the blue chip factual show will be available to view on mobile devices in the US and Canada.
The linear series, which was hugely popular on the BBC in the UK, has sold well internationally.
The content will be hosted on the Snapchat Discover platform and available to all Snapchat users in North America.
There will be never-before-seen footage filmed for the landmark series launching a day before the show’s February 18 debut on BBC America and the BBC Earth channel in Canada.
“This collaboration is all about taking a mobile-first approach to our amazing natural history landmarks,” said Tim Davie, CEO BBC Worldwide. “And reaching untapped audiences to showcase jaw-dropping content on Snapchat is the perfect way to pay testament to the film-makers who produce these world-class shows.”
Nick Bell, VP of content for Snap Inc. said: “For millions of Snapchatters, our app is their first screen – and this will be their first introduction to the unbelievable cinematic quality, storylines and stunning visuals of the Planet Earth franchise. We saw a unique opportunity to work with BBC Worldwide to reimagine Planet Earth II for our platform.”