Shield 5 debuted on the platform yesterday, marking the first time Facebook-owned Instagram has been used as the exclusive platform for a scripted programme.
Twenty-eight 15-second episodes will roll out during this month. The series tells the story of a security driver on the run from police and the people he believes framed him over a diamond heist.
Hullabaloo Productions and Lorton Entertainment are coproducing Shield 5, with Julian Bird executive producing, and Mark Hopkins and Declan Reddington producing. Adam Dewar is writer and creator.
Instagram social media rival Snapchat made a move into original series last year with the Astronauts Wanted, Fullscreen and AT&T effort SnapperHero.