Hayu


NBCUniversal’s SVOD Hayu lands in Southeast Asia

NBCUniversal International (NBCUI) has launched its reality-skewing SVOD service Hayu in the Philippines, Hong Kong and Singapore, taking its overall reach to 14 countries. The service was launched in the UK, Ireland and Australia in 2016 and has since been rolled out across the Nordics, expanding into the Benelux and Canada last year. NBCUI describes […]

Hayu launches in three new European markets

NBCUniversal International’s reality TV-focused SVOD service, Hayu, has rolled out in three new European markets – the Netherlands, Belgium and Luxembourg. The Benelux launch follows Hayu’s expansion into Canada in September and means that the on-demand offering is now available in 11 markets. NBCU hailed the expansion as “a key milestone”. Priced at €5.99 (US$6.83) […]

NBC launches Hayu in Canada

NBCUniversal International’s reality TV-focused SVOD service, Hayu, has gone live in Canada. The subscription service launched with more than 6,000 episodes of content from over 200 reality shows – including Keeping Up with the Kardashians, The Real Housewives and Million Dollar Listing. Hayu is already available in the UK, Ireland, Australia, Norway, Sweden, Finland and Denmark and is priced […]

NBCU plans Nordic expansion for Hayu

NCBUniversal (NBCU) International is set to expand its reality TV SVOD service, Hayu, into the Nordics, in what it described as a “key milestone” for the service. The on-demand offering will launch first in Norway – in partnership with TV2 – during the fourth quarter of this year, before going live in Finland, Sweden and […]

NBCU’s Hayu agrees SVOD deal with Viacom

Reality TV SVOD service, Hayu, has agreed its first licensing deal with Viacom International Media Networks (VIMN) for shows such as The Hills and Jersey Shore. The NBCUniversal (NBCU) International-owned on-demand service licensed a mixture of MTV and VH1 titles that it started to add to the service over the summer. The deal also includes […]

NBCU details Hayu SVOD expansion plans

NBCUniversal International’s reality TV SVOD service, Hayu, will widen its reach with new rollouts, download to-view options and a physical retail presence by the end of the year. Speaking at the OTTtv World Summit in London this week, Hendrik McDermott, senior vice-president, branded on-demand, Hayu at NBCUniversal, said Hayu will announce a deal with a […]

IBC: NBCU plots Hayu expansion

NBCUniversal plans to launch its reality TV SVOD service Hayu in more international territories and on more pay TV platforms. Hendrik McDermott, senior VP, branded on-demand, NBCUniversal said that the roadmap for Hayu included new rollouts and further partnerships with platforms. Speaking at the IBC conference in Amsterdam, Netherlands, McDermott announced offline viewing was being […]

NBCU’s Hayu to launch offline viewing

NBCUniversal International’s subscription video-on-demand service, Hayu, is due to add offline viewing options and is set to launch on Apple TV. From the fourth quarter, viewers will be able to download shows from the Hayu and watch them wherever they are, without needing to be connected to the web. The service will also be available […]

NBC plots major OTT expansion

US broadcaster NBC is nearing the end of its “toe in the water” experiments in OTT services, and is planning a major expansion in the area. NBC Entertainment chairman Bob Greenblatt (pictured) said he expects to formally announce plans “in the next couple of months”, with an NBCUniversal-branded US SVOD service that would rival CBS […]

NBCU launches reality SVOD on Foxtel

NBCUniversal has launched its reality TV SVOD service Hayu in Australia. Hayu has rolled out on Foxtel and will be available to the pay TV platform’s subs who have the Entertainment Plus package, which includes the E! channel, part of the NBCUniversal stable. NBC and Foxtel have a longstanding output deal. Hayu launched in the […]