NBCUniversal’s reality streamer Hayu has launched in Germany and Austria, where it is available on Amazon Prime Video Channels.
Hayu offers shows including Keeping Up With the Kardashians and its spin-offs, along with The Real Housewives, and the Below Deck franchises.
The service offers a variety of unscripted sub-genres in English language including: Home and Design, Dating, Cooking, Crime, and Fashion. The majority of US shows are available on Hayu the same day as their US broadcast.
Amzon Prime members in Germany and Austria will gain access to hayu with an add on subscription of €4.99 ($5.92) per month, with a 14-day free trial. A temporary tax reduction in the country means it will be available for €4.86 a month from now until the end of the year.
The launch means Hayu is now available in 16 territories, following its roll-out in the UK, Ireland and Australia in 2016, followed by Norway, Sweden, Finland and Denmark a year later. The most recent territory expansion includes Canada in 2018, followed by the Benelux, and Southeast Asia – The Philippines, Hong Kong and Singapore – in October 2019.