As new sports streaming services such as DAZN and Eleven Sports aggressively seek out rights and push traditional players to innovate, how is the market responding and measuring success? Ross Biddiscombe investigates It is a time of immense disruption in the sports streaming market. Almost every day there is either more content being made available […]
Sports streaming operator DAZN is to introduce advertising on its platform as part of a company-wide revamp that will see existing media sales outfit Perform Media renamed DAZN Media and the launch of a new ‘amplification platform’ called DAZN+. DAZN plans to introduce sponsorship and advertising on its streaming platform for the first time as […]
Sports streaming service DAZN has hired Apple’s commercial director for international services, Ben King, as SVP of global distribution and business development. King has worked for Apple for 12 years. In his most recent role as international commercial chief, he had responsibility for business insights, business development, strategic partnerships and content licensing outside the US […]
