Pluto TV


Pluto TV bolsters UK offering with four seasonal channels

Pluto TV has bolstered its UK offering with four seasonal channels. The Viacom-owned AVOD platform is launching Pluto TV Christmas, Fireplace, Holiday Lights and Pluto TV Mistletoe on all OTT devices and app stores. While Pluto TV Christmas will feature family-friendly movies and specials, including family comedy Christmas in Wonderland, film classic Scrooge, Cat in […]

Viacom’s Pluto TV grows monthly active users to 20m

Viacom’s Pluto TV has grown its monthly active users to around 20m – a growth of nearly 70% this calendar year. In a Q4 earnings call, Viacom boss Bob Bakish said the business’s “focus on an investment” in the AVOD platform was evident, with 43 new channels launched this past quarter, including 24 Viacom-branded channels. […]

Inside the Endemol Shine sale saga

The ongoing saga of the Endemol Shine sale could be nearing an end, with a number of sources pointing to a small group of players in the running, including Liberty Global-backed All3Media and part-owner Disney itself. Disney, which owns half of Endemol Shine as per its acquisition of 21st Century Fox’s entertainment assets, is understood […]

Viacom bolsters Pluto TV with seven new channels

Viacom has further bolstered its Pluto TV AVOD with seven new channels. The most noteworthy of these channels is one solely dedicated to VH1’s popular series RuPaul’s Drag Race, which is made up of episodes from the show’s first five seasons. There are also channels dedicated to other VH1 series Love & Hip Hop and Black Ink Crew. The […]

Inside the rise of Pluto TV: “This is not Viacom Direct”

Pluto TV was thusly named because of the AVOD platform’s perceived underdog status in a galaxy of SVODs. Now, with the multi-billion-dollar backing of ViacomCBS, its universe is fast expanding – but it vows not to become Viacom Now.  When it launched in 2013, Pluto TV was doing virtually the opposite of most major content […]

TBI Weekly: Streaming evolution leaves Netflix out on its own

The end of August traditionally signals the end of vacations and a return to work for most in the northern hemisphere but for those in charge of nascent streamers and established players, it’s been a busy month. Following a flurry of summertime activity, attention is now turning back onto Netflix to see how it might […]

CBS, Viacom conclude long-awaited merger

CBS and Viacom have agreed a long-awaited merger deal that will see the two businesses operate as ViacomCBS Inc. moving forward. The deal comes after months of speculation around a merger – the third such attempt since 2016, when a reunification of the two businesses was first explored. New leadership has been set out, with […]

Pluto TV delivers for Viacom as user base grows by 50%

Viacom’s AVOD business Pluto TV saw its monthly user base rise by 50% between Viacom’s acquisition of the business in January and the end of July, ending that month with 18m active users. News of Pluto’s progress was revealed as Viacom posted solid fiscal Q3 numbers on the back of a recovery in its domestic […]

Viacom plugs My5 channels into Pluto TV

AVOD streamer Pluto TV is to launch three UK channels using content from the VOD platform of its Viacom stablemate Channel 5, focusing on crime, documentary and medical programming. Pluto TV, which was acquired by Viacom for $340m six months ago, will launch My5 Crime, My5 Documentaries and My5 GPs: Behind Closed Doors channels on […]

Viacom-owned Pluto TV launches Latino channels

Viacom-owned Pluto TV has added a suite of linear Spanish and Portuguese-language channels to its advertising-supported operation, offering programming from its parent company’s brands Comedy Central and MTV. Pluto TV Latino offers 11 curated channels designed to appeal to US Hispanic audiences, offering movies, comedy, music, true crime, reality, sports and telenovela programming. More than […]