TBI’s ongoing coverage around the impact of Covid-19 on the global content business hears from Steve Langdon, director of partnerships in EMEA for Parrot Analytics, who explains why lockdown initially reduced demand for some shows and which genres have proven most popular since Over the past couple of weeks, you’ll certainly have read numerous stories […]
Fantasy and apocalyptic drama are among the genres most in demand by viewers affected by the Covid-19 lockdown but interest in crime drama has plummeted in Europe, according to content analyst firm Parrot Analytics. The company has tracked increases and decreases in demand for various content genres since the emergence of the pandemic, with notable […]
HBO’s Game Of Thrones, Netflix’s Stranger Things and Disney+’s The Mandalorian were among the winners at Parrot Analytics’ second Annual Global TV Demand Awards here at NATPE in Miami. The HBO series was named Most In-Demand TV Series in the World for 2019 and also took the trophy for Most In-Demand Drama Series in the […]
Walking Dead named Parrot’s most in-demand series Parrot Analytics has named AMC’s The Walking Dead as its most in-demand TV series for 2018 as part of the firm’s inaugural Global TV Demand Awards out of NATPE Miami. Walking Dead cast members Josh McDermitt and Pollyanna McIntosh and producer Denise Huth were on hand to accept the […]
This article originally ran in TBI’s MIPCOM issue. We’re republishing it today in honor and memory of Spongebob SquarePants creator Stephen Hillenburg, who died Monday. Spongebob Squarepants is by far the most ‘demanded’ title among children worldwide, according to new data by Parrot Analytics. Data from May to July 2018, highlights that the chirpy yellow sponge […]
Stranger Things was highly demanded in Argentina this past week, despite the fact that the title has not released new episodes since 2017. The supernatural thriller beat more recently released titles such as Chilling Adventures of Sabrina, The Haunting of Hill House and House of Cards to the top spot in Parrot Analytics digital originals demand list, which […]
Parrot Analytics, the big data TV analytics firm, has partnered with Guinness World Records (GWR) to identify the most in-demand TV series and digital series in the world, across 2017. Using Parrot’s global, real-time platform, the analytics company along with GWR revealed that HBO’s Game of Thrones was the most ‘in-demand’ series in the world […]
Orange Is The New Black was highly demanded in the UK last week, after its sixth season launched at the end of July. The consistently popular prison series gained over 6.5 million demand expressions, taking it to the top spot on the UK’s digital list and second place on the overall favourites. New seasons and […]
LA-based data firm Parrot Analytics has signed a deal with CBS Studios International to provide them with real time audience demand data and analysis. The partnership will ‘provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.’ Parrot says it has developed the world’s only cross-platform measurement and analysis […]
Nearly half of US consumers are unwilling to pay for even one streaming on-demand service, according to Parrot Analytics’ Global Television Demand Report. The report, which focuses on the first financial quarter of 2018 and studied ten global territories, found that US consumers were least likely to sign up to SVOD services among the regions. The […]
