Parrot Analytics


NATPE: Walking Dead most in-demand; ITVS GE’s LatAm formats deal; MGM goes to court

Walking Dead named Parrot’s most in-demand series Parrot Analytics has named AMC’s The Walking Dead as its most in-demand TV series for 2018 as part of the firm’s inaugural Global TV Demand Awards out of NATPE Miami. Walking Dead cast members Josh McDermitt and Pollyanna McIntosh and producer Denise Huth were on hand to accept the […]

Spongebob: The most enduring kids title in TV

This article originally ran in TBI’s MIPCOM issue. We’re republishing it today in honor and memory of Spongebob SquarePants creator Stephen Hillenburg, who died Monday. Spongebob Squarepants is by far the most ‘demanded’ title among children worldwide, according to new data by Parrot Analytics. Data from May to July 2018, highlights that the chirpy yellow sponge […]

In-demand: Argentina (November 7-13, 2018)

Stranger Things was highly demanded in Argentina this past week, despite the fact that the title has not released new episodes since 2017. The supernatural thriller beat more recently released titles such as Chilling Adventures of Sabrina, The Haunting of Hill House and House of Cards to the top spot in Parrot Analytics digital originals demand list, which […]

Parrot & Guinness World Records name most ‘in-demand’ shows in the world

Parrot Analytics, the big data TV analytics firm, has partnered with Guinness World Records (GWR) to identify the most in-demand TV series and digital series in the world, across 2017. Using Parrot’s global, real-time platform, the analytics company along with GWR revealed that HBO’s Game of Thrones was the most ‘in-demand’ series in the world […]

In-demand: UK (August 13-19, 2018)

Orange Is The New Black was highly demanded in the UK last week, after its sixth season launched at the end of July. The consistently popular prison series gained over 6.5 million demand expressions, taking it to the top spot on the UK’s digital list and second place on the overall favourites. New seasons and […]

CBS taps Parrot Analytics for audience demand data

LA-based data firm Parrot Analytics has signed a deal with CBS Studios International to provide them with real time audience demand data and analysis. The partnership will ‘provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.’ Parrot says it has developed the world’s only cross-platform measurement and analysis […]

Parrot Analytics: 49% of US consumers unwilling to pay for any SVOD services

Nearly half of US consumers are unwilling to pay for even one streaming on-demand service, according to Parrot Analytics’ Global Television Demand Report. The report, which focuses on the first financial quarter of 2018 and studied ten global territories, found that US consumers were least likely to sign up to SVOD services among the regions. The […]

YouTube Premium launches across 17 territories

YouTube Premium, the rebranded YouTube Red service, will now be available in 17 countries including Canada and the UK. The service offers members YouTube’s music service, plus an ad-free experience and downloads across all of the platform. YouTube Premium members also get access to the full slate of YouTube original shows and movies including hit […]

In-demand: UK (June 4-10, 2018)

Record-breaking format Love Island has taken the UK by storm this week becoming the most demanded show by far, according to Parrot Analytics data. ITV had already revealed that the format’s season four premiere had broken records, peaking with 3.4 million viewers and a 16.4% market share on its ITV2 channel. Parrot Data now shows […]

In-demand chart: Turkey (February 12-18, 2018)

Turkey’s latest weekly demand data shows a preference for non-digital original series such as The Walking Dead and Game of Thrones. The Walking Dead (TWD), which took the top spot, received over three times the demand expressions than digital original Stranger Things did in the overalls list. TWD received over 16 million demand expressions, while Stranger […]

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