HBO Now


Game of Thrones smashes HBO ratings record

Ratings for Game of Thrones’s season seven opener on US premium pay channel HBO proved linear event programming is still alive and well. The show took 10.1 million linear viewers, well above the previous 8.9 million record set for the season six debut episode in 2015, and a massive 16.1 million overall. This makes it […]

Netflix subs bundling other streaming services

One in five US streaming subscribers now pay for three or more services, with investment in original content increasingly cited as a key reason for signing up, according to a report by 451 Research. According to 451 Research’s quarterly Voice of the Connected User Landscape (VoCUL) survey, 19% of streaming subscribers are paying for three or […]

HBO Now passes 2 million US subscribers

HBO has passed surpassed two million domestic subscribers for its over-the-top service HBO Now, parent company Time Warner revealed. Time Warner CEO Jeff Bewkes announced the figure during the company’s fourth quarter earnings call, saying he was pleased with HBO’s US over-the-top growth. “HBO is just as focused on reaching consumers abroad, with over-the-top lunches […]

HBO Now ‘tops Netflix for customer satisfaction’

HBO Now trumped its US SVOD rivals in most categories of a new customer satisfaction survey conducted by Strategy Analytics. The research firm found that HBO Now ranked highest for customer satisfaction in eleven of 14 categories against competition from Netflix, Hulu and Amazon Video. The 14 categories focused on three key areas: the number […]

Bewkes: AT&T will ‘accelerate’ HBO Now growth

The international distribution of the HBO Now SVOD service will be “accelerated” by the sale of Time Warner to telecoms giant AT&T, according to Jeff Bewkes. Speaking on an investor call yesterday, Time Warner CEO Bewkes (pictured) said plans to spread HBO Now – originally a US service – into new territories were progressing, and […]

Parks: Netflix retains OTT top-spot in the US

The top five most popular US over-the-top services by subscribers remained consistent over the past year with Netflix in the lead, followed by Amazon Video, according to Parks Associates. The new research places Hulu third, followed by Major League Baseball’s MLB.TV service in fourth and WWE Network in fifth place. The rest of the top […]

Turner launches first SVOD service

Turner Broadcasting System is going direct-to-consumer for the first time. The US media giant has created FilmStruck, an SVOD platform that Turner Classic Movies will oversee in collaboration with the film specialist Criterion Collection. Turner’s sister company in the Time Warner stable, premium cable channel HBO, did launch a direct-to-consumer service, HBO Now, in 2015, […]

HBO Now to rival Netflix in Brazil, Argentina

Premium cable network HBO is to launch its over-the-top subscription service in Brazil and Argentina later this year. The launches mean HBO Now will be available in nine territories, including the US and Spain, as it seeks to compete with globally-distributed SVOD rival Netflix. No exact date was put on the Latin American launches, but […]

Report: HBO Now faces Netflix in Spain

Premium over-the-top service HBO Now will reportedly launch in Spain by the year-end. The Time Warner-owned service launching in the territory means HBO will look to retain its rights from now onwards, and not license them to pay TV providers, according to report author BloombergBusiness. Existing content deals will run down, at which point the […]

Smithsonian latest to go SVOD route

Smithsonian Networks has become the latest American channel to launch its own subscription on-demand player. Smithsonian Earth will offer “spectacular original nature and wildlife content” initially via the web and on Apple TV and Roku devices for a monthly US$3.99. After a period of resistance to direct-to-consumer offers, many US networks are now launching their […]