AT&T


Will 2019 mark the end of niche SVOD?

Media giants are closing their niche streamers to prepare for mega mainstream platforms, but will this mark the end of speciality services? Kaltrina Bylykbashi investigates The closure of Warner-owned streamers DramaFever and Filmstruck – which AT&T inherited in its takeover of Time Warner in 2018 – rocked the industry and its fans late last year. […]

AT&T CFO: WarnerMedia’s content “treasure trove” will fight competition

WarnerMedia’s “treasure trove” of quality content will give the company a key point of differentiation to competitors as it prepares for its direct-to-consumer launch later this year, according to AT&T chief financial officer John Stephens. Speaking at the Citi 2019 Global TMT West Conference this week, Stephens also said that AT&T, which acquired WarnerMedia last […]

Turner to use AT&T subscriber data to sell targeted ads

AT&T’s linear channel Turner, which it inherited from its acquisition of Time Warner in 2018, is set to use data from its advertising and analytics division, Xandr, to sell targeted ads on its network. Turner and Xandr will work together to deliver four new ad offerings for marketers. They will look to create more relevant […]

TNT president to head content for WarnerMedia SVOD

TBS and TNT president Kevin Reilly is to lead the content strategy for WarnerMedia’s new streaming service. The exec has been handed an expanded role, and will now serve as chief creative officer for Turner and direct-to-consumer alongside his duties as president of TBS and TNT, where he has helped in launching such titles as […]

Report: Hulu, AT&T look to run ads when streamers pause shows

Hulu and AT&T are both looking at the option of adding advertising to their current, or upcoming, platforms when viewers pause for a break. Hulu intends to unveil what it calls “pause ads” in 2019, according to Variety. AT&T is also looking at the option for its upcoming WarnerMedia-branded streamer, which will launch at the […]

Netflix & WarnerMedia strike $100m deal for Friends

Netflix is due to pay WarnerMedia $100m to place Warner Bros. hit Friends on its platform throughout 2019, according to The New York Times. Earlier this week, it was revealed that the streamer’s license for the New York-based sitcom was due to end in January 2019, sending an uproar among its fanbase. Netflix was quick to […]

Hulu set to reach 23m subs by year end

Hulu is on track to reach over 23m subscribers by year end, according to Hulu CEO Randy Freer who discussed the topic at Business Insider’s Ignition conference. The Hulu chief said that the streamer is on track to add more subscribers by the second half of 2018 than it did the first. Between January and […]

WarnerMedia’s “Netflix killer” service to offer three tiers

WarnerMedia owner AT&T has revealed that the company’s upcoming SVOD service will include three separate packages for consumers, during an analyst event held Thursday. The service will include an entry-level movie-focused package; a premium service with original programming and blockbuster movies; and a third service that bundles content from the first two plus an extensive […]

WarnerMedia brings in AT&T exec to head up streamer

WarnerMedia has appointed AT&T Entertainment’s Brad Bentley as general manager and executive VP for direct-to-consumer development for its upcoming streaming service, due to launch in late 2019. Bentley will be responsible for overall product coordination and for delivering the new WarnerMedia streaming service. He will manage overall cost, schedule and performance of the service. The […]

HBO goes dark for first time in 45-year history

HBO has gone dark on satellite broadcaster Dish Network as a result of a carriage dispute, marking the first time in its 40-year history that the Game of Thrones channel has been off-air on a major distributor. HBO and Cinemax were pulled off-air on Wednesday night (31 October) after the AT&T-owned business failed to reach […]

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