Ampere Analysis


TBI Weekly: What’s next for Comcast, Sky and the Murdochs?

As 21st Century Fox walks away from Sky after selling its 39% stake in the business to Comcast, Ampere Analysis research director Guy Bisson predicts that Sky will transform – but don’t expect major changes. Believe it or not, but I was one of Sky TV’s very first employees. Back in the late 1980s while […]

Ampere: Netflix leads FAANGs with focus on comedy and sci-fi originals

Netflix continues to lead the FAANG companies in terms of original content, though the Facebook, Apple and Google-owned YouTube platforms are also making “unprecedented strides” in original content production. This is according to new research by Ampere Analysis, which shines a light on both the number of originals that the FAANGs are working on and […]

Netflix password sharing “not as prolific as many believe” – Ampere

Netflix password sharing is done in less than one in ten homes globally that take the service, with the practise “not as prolific as many believe,” according to Ampere Analysis. The research firm said that while account sharing by Netflix users is higher than with other SVOD services like Amazon Prime, the amount of password […]

Netflix’s cost of adding new customers has ‘rocketed’

Netflix’s US subscriber additions are beginning to slow and the cost of adding new customers has “rocketed” in recent years, according to Ampere Analysis. The research firm estimates that in its home market, Netflix’s marketing costs for acquiring subscribers has grown from around US$60 per person between 2013 and 2015 to roughly US$100 per new […]

Bingeing grows up – study highlights over-55s SVOD uptake

Although over-55s remain staunch supporters of linear television, a new study shows they are now waking up to binge viewing through SVOD platforms. According to Ampere Analytics, there is virtually no difference in viewing habits between those aged 55-64 and 18-24s if subscription on-demand is the only service in their household. Over-55s SVOD users watched […]

Ampere: sports fans ‘significantly more likely’ to take pay TV

Sports fans typically watch more TV than other consumers and are “significantly more likely” to have pay TV and subscribe to premium channels, according to Ampere Analysis. The research firm found that in the UK some 74% of sports fans have pay TV compared to 62% of other viewers, with viewers over the age of […]

Pay TV and OTT: when two tribes go to watch

Pay TV operators can defend their revenues and continue to grow, but they need to tap into the growing demand for SVOD and cater to the tastes of ‘content connoisseurs’ – one of five ‘TV tribes’ that marketers must now address – according to research by Ampere Analysis for TV technology outfit Nagra. Despite growth […]

Ampere: media giants’ debts are manageable

Debt levels at media giants such as Netflix and Sky are less significant than those of the doomed internet companies of the dot com bubble, according to a new study. The high levels of debt being incurred by the likes of Amazon, Altice and Verizon as well as significant regional players such as Sky, ITV […]

Ampere: Netflix budget focused on drama and comedy

More than a third of Netflix’s original content spend to-date has been for drama titles, while nearly a quarter of its spend went on comedy series and stand-up shows. This is according to new estimates by research firm Ampere Analysis, which claims that drama has accounted for 36% of Netflix’s originals budget, comedy for 22% […]

Ampere: Netflix use just 11% in Turkey

Just 11% of Turkish internet users watched Netflix in the past month, compared to a 13-country average of 24% of viewers, according to Ampere Analysis. The research firm described Netflix viewing levels as “low” in the country, despite a prolific level of online video viewing on smartphones and the SVOD giant saying it had gone […]

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