Ampere Analysis


Netflix’s cost of adding new customers has ‘rocketed’

Netflix’s US subscriber additions are beginning to slow and the cost of adding new customers has “rocketed” in recent years, according to Ampere Analysis. The research firm estimates that in its home market, Netflix’s marketing costs for acquiring subscribers has grown from around US$60 per person between 2013 and 2015 to roughly US$100 per new […]

Bingeing grows up – study highlights over-55s SVOD uptake

Although over-55s remain staunch supporters of linear television, a new study shows they are now waking up to binge viewing through SVOD platforms. According to Ampere Analytics, there is virtually no difference in viewing habits between those aged 55-64 and 18-24s if subscription on-demand is the only service in their household. Over-55s SVOD users watched […]

Ampere: sports fans ‘significantly more likely’ to take pay TV

Sports fans typically watch more TV than other consumers and are “significantly more likely” to have pay TV and subscribe to premium channels, according to Ampere Analysis. The research firm found that in the UK some 74% of sports fans have pay TV compared to 62% of other viewers, with viewers over the age of […]

Pay TV and OTT: when two tribes go to watch

Pay TV operators can defend their revenues and continue to grow, but they need to tap into the growing demand for SVOD and cater to the tastes of ‘content connoisseurs’ – one of five ‘TV tribes’ that marketers must now address – according to research by Ampere Analysis for TV technology outfit Nagra. Despite growth […]

Ampere: media giants’ debts are manageable

Debt levels at media giants such as Netflix and Sky are less significant than those of the doomed internet companies of the dot com bubble, according to a new study. The high levels of debt being incurred by the likes of Amazon, Altice and Verizon as well as significant regional players such as Sky, ITV […]

Ampere: Netflix budget focused on drama and comedy

More than a third of Netflix’s original content spend to-date has been for drama titles, while nearly a quarter of its spend went on comedy series and stand-up shows. This is according to new estimates by research firm Ampere Analysis, which claims that drama has accounted for 36% of Netflix’s originals budget, comedy for 22% […]

Ampere: Netflix use just 11% in Turkey

Just 11% of Turkish internet users watched Netflix in the past month, compared to a 13-country average of 24% of viewers, according to Ampere Analysis. The research firm described Netflix viewing levels as “low” in the country, despite a prolific level of online video viewing on smartphones and the SVOD giant saying it had gone […]

Ampere: Saudi web users consume most TV & video

Saudi Arabian internet users watched more TV and video online than people in any other country, according to a new global study by Ampere Analysis. The research firm found that 87% of viewers in Saudi Arabia watch online video content on their smartphones, versus a survey average of 58% across 13 countries. The number of […]

Ampere: Facebook closing gap on TV advertising

Facebook is “closing the gap on TV advertising”, with the average site user to soon be worth more than an average TV viewer, according to Ampere Analysis. The research firm said that the average revenue per-user generated by Facebook advertising has grown six-fold in North America and four-fold in Europe in the past five years. […]

Consumers ‘spend more than ever on TV services’

The average consumer is spending “more than ever before” on TV services by combining pay TV, VOD and SVOD, according to Ampere Analysis. The Europe and North America study claims that viewers are building their own TV bundles from all the options available, rather than deserting their pay TV operators through cord cutting. In North […]

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