Ampere Analysis


China’s iQiyi poised to surpass six broadcasters in content spend

Chinese digital giant iQiyi, one of the territory’s three major subscription VOD services alongside Tencent Video and Youku, is poised to overtake spending on content by China’s top six broadcaster groups combined, according to new research from Ampere Analysis. According to Ampere, iQiyi spent RMB21.1bn ($3.13bn) on content in 2018, nearly matching the total content […]

Will 2019 mark the end of niche SVOD?

Media giants are closing their niche streamers to prepare for mega mainstream platforms, but will this mark the end of speciality services? Kaltrina Bylykbashi investigates The closure of Warner-owned streamers DramaFever and Filmstruck – which AT&T inherited in its takeover of Time Warner in 2018 – rocked the industry and its fans late last year. […]

Comcast-Sky and Disney-Fox to spend $43bn on content in 2018

The mergers of Comcast-Sky and Disney-Fox mean that two in every 10 dollars spent on content worldwide will be by one of these two companies, according to Ampere Analysis. The research firm estimates that the combined content spend of the two merged players will reach US$43bn by the end of 2018 – more than the […]

Ampere: Nearly four in five US web users signed up for SVOD

Nearly four in five US internet users now have at least one SVOD subscription, with European SVOD uptake also showing healthy growth, according to Ampere Analysis. The research firm said that growth in SVOD subscriptions in the US has resumed after previously plateauing, thanks to gains at Hulu and Netflix. Some 77.3% of web users […]

TBI Weekly: What’s next for Comcast, Sky and the Murdochs?

As 21st Century Fox walks away from Sky after selling its 39% stake in the business to Comcast, Ampere Analysis research director Guy Bisson predicts that Sky will transform – but don’t expect major changes. Believe it or not, but I was one of Sky TV’s very first employees. Back in the late 1980s while […]

Ampere: Netflix leads FAANGs with focus on comedy and sci-fi originals

Netflix continues to lead the FAANG companies in terms of original content, though the Facebook, Apple and Google-owned YouTube platforms are also making “unprecedented strides” in original content production. This is according to new research by Ampere Analysis, which shines a light on both the number of originals that the FAANGs are working on and […]

Netflix password sharing “not as prolific as many believe” – Ampere

Netflix password sharing is done in less than one in ten homes globally that take the service, with the practise “not as prolific as many believe,” according to Ampere Analysis. The research firm said that while account sharing by Netflix users is higher than with other SVOD services like Amazon Prime, the amount of password […]

Netflix’s cost of adding new customers has ‘rocketed’

Netflix’s US subscriber additions are beginning to slow and the cost of adding new customers has “rocketed” in recent years, according to Ampere Analysis. The research firm estimates that in its home market, Netflix’s marketing costs for acquiring subscribers has grown from around US$60 per person between 2013 and 2015 to roughly US$100 per new […]

Bingeing grows up – study highlights over-55s SVOD uptake

Although over-55s remain staunch supporters of linear television, a new study shows they are now waking up to binge viewing through SVOD platforms. According to Ampere Analytics, there is virtually no difference in viewing habits between those aged 55-64 and 18-24s if subscription on-demand is the only service in their household. Over-55s SVOD users watched […]

Ampere: sports fans ‘significantly more likely’ to take pay TV

Sports fans typically watch more TV than other consumers and are “significantly more likely” to have pay TV and subscribe to premium channels, according to Ampere Analysis. The research firm found that in the UK some 74% of sports fans have pay TV compared to 62% of other viewers, with viewers over the age of […]

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