Ampere Analysis


Ampere: Facebook closing gap on TV advertising

Facebook is “closing the gap on TV advertising”, with the average site user to soon be worth more than an average TV viewer, according to Ampere Analysis. The research firm said that the average revenue per-user generated by Facebook advertising has grown six-fold in North America and four-fold in Europe in the past five years. […]

Consumers ‘spend more than ever on TV services’

The average consumer is spending “more than ever before” on TV services by combining pay TV, VOD and SVOD, according to Ampere Analysis. The Europe and North America study claims that viewers are building their own TV bundles from all the options available, rather than deserting their pay TV operators through cord cutting. In North […]

Snapchat users love comedy and sport, shun docs

Snapchat allows content companies to reach young viewers in a way that other social and video platforms cannot do with comedy, horror and sport among the key programming genres. New research from Ampere Analysis shows that Snapchat delivers a young audience that want to engage with content on mobile devices. It is better at reaching […]

Netflix ‘repositioning as premium channel’

Netflix’s programming spend now matches that of the major premium channels and with geographical expansion largely complete, the US-based streaming service is repositioning itself as a premium TV offering, according to new research. Ampere Analysis suggests Netflix is refocusing its strategy. “Netflix’s growth has relied heavily on geographic expansion to date, but, with its global […]

‘Sports viewing on the decline among millennials’

Interest in sport among young millennials is “on the decline” with many viewers lured away from sport by the wealth of TV and online video content, according to new research. An Ampere Analysis report claims that demographic andcultural shifts are “changing the way younger audiences view sport”, with the some evidence suggesting that the availability […]

Disney deal ‘could propel Netflix into sports’

Selling up to The Walt Disney Company could give subscription on-demand service Netflix a route into the lucrative sports content game, according to a research house. Disney has plans to monetise its ESPN cable channel as an SVOD service, and buying Netflix could supersize its ambitions, Simon Murray (below left), principal analyst at Digital TV […]

SVOD-only households on the rise

The proportion of homes ditching traditional TV and exclusively taking an SVOD service is on the rise, according to new research. The overall number of subcription bide-on-demand homes continues to increase globally, and within that group, the number of SVOD-only homes is also on the up, Ampere Analysis reports. Its data shows the US is […]

Netflix plots fully localised Polish service

Netflix has revealed plans to fully localise its on-demand service in Poland, striking back at doubters who have suggested the SVOD company is “irrelevant” in eastern Europe. The internet TV network claimed the new offer would be “a truly Polish service, using local language, currency and adding Polish TV shows and movies in addition to […]

SVOD users ‘turning away from pay TV’

SVOD consumers watch more TV than pay TV-only homes and are increasingly turning way from pay TV services, according to Ampere Analysis. Speaking at the at the ‘Rethinking the world of online TV: Competition or co-optition?’ event on the fringes of the IBC conference over the weekend, Guy Bisson, research director at Ampere Analysis said […]

Brexit strategies

The United Kingdom’s decision to leave the European Union is one of the most seismic changes for international television in living memory. Jesse Whittock asks what it means for the industry. The UK has always been a leader in international production and distribution. It is credited, among other things, with helping to develop and fine-tune […]