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The Diffusion Group
2 min read
NBCU has ‘best US skinny bundle’ networks
NBCUniversal networks were the group of channels that most US viewers would choose if they…
1 min read
TDG: ‘Big three’ SVOD players to plough annual $10bn into originals
The ‘big three’ SVOD players – Amazon, Netflix and Hulu – will triple the amount…
2 min read
VR and AR set for record growth but ‘not ready for primetime’
US research firm The Diffusion Group (TDG) has published TV and video projections for the…
1 min read
US legacy pay TV services ‘to lose 26% of subs by 2030’
US pay TV providers will lose 26% of their legacy subscriber base by 2030 amid…
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‘Over 50% of US millennials binge-watch daily’
More than half of US millennial broadband users binge watch content on a daily basis,…
1 min read
Most Hulu users prefer SVOD – research
Two-thirds of Hulu users who also subscribe to a traditional pay TV service said that…
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TDG: 65% of 18-24s prefer SVOD to pay TV
Almost two thirds of US broadband users aged 18-24 would choose SVOD over traditional pay…
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US ‘cord nils’ figure almost triples in five years
The number of US broadband households that do not subscribe to traditional pay TV services…
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Over 40% of TV time is now OTT
Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time…
1 min read
Half of US pay TV users now watch Netflix
Netflix streaming among pay TV users in the US has climbed from 36% in 2012 to…
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OTT services to boom in Latin America
Over-the-top video services like Netflix will account for 25% of Latin American video consumption in…
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Netflix streaming increases 350%
The volume of Netflix video streaming has increased by 350% in the last 10 quarters,…
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15% of US broadband users will soon ‘cut the cord’
Some 15% of US broadband users that subscribe to a legacy cable, satellite or telco…
1 min read
Broadband TV users ‘more likely to cut the cord’
Adult broadband users with a smart TV are twice as likely as those with non-connected…