Cesar Diaz


Diaz’s 7A picks up SIC programming

César Díaz’s 7A Media will sell SIC Television programming in Lat Am and the US Hispanic market after striking a distribution deal with the Portuguese free-to-air broadcaster. SIC has been investing more in original production, notably in drama, and 7A will take its new telenovelas to market. New titles include Más que Amor (More than […]

Power brings Cesar Diaz back into fold

UK-based distributor Power Entertainment Media has brought in Latin American sales veteran Cesar Diaz to oversee programme sales across Latin American . He will represent and sell Power’s classic miniseries and TV movies via his company 7A Media across the region. Diaz worked with Power under previous owners. His appointment follows the acquisition of Power by Purecom, a media investment holding […]

7A Media, Comercial TV join forces

US-based 7A Media and Spain’s Comercial TV will join forces to distribute their respective catalogues in their local operating territories. The pair will share new office space in Miami, from where Cesar Diaz’s 7A will represent Comercial’s interests in the Latin American market. Comercial, meanwhile, will operate out of bases in Madrid and Barcelona I […]

Lat Am content sales platform launches

Cesar Diaz’s new indie, 7A Media, is working on a digital content delivery platform in Latin America that will allow small- and medium-sized channels to access around 8,000 programmes. A partnership with Spain-based digital content sales and marketing firm Videoglobal will lead to the creation of a B2B portal that offers a catalogue of 8,000 […]

Diaz pacts with bullish CMJ

Cesar Diaz and his new content company, 7A Media, is to consult for US-based producer CMJ Productions. Former Cisneros Media Distribution boss Diaz launched 7A this year, and is currently debuting the firm at NATPE. He is also handling Asian sales for his former employer, as TBI reported this week. His hire comes as CMJ […]

Cisneros reveals new sales structure

Cisneros Media Distribution has confirmed its new operating structure under sales chief Marcello Coltro (below), with former divisional boss Cesar Diaz appointed to an Asia-focused post. Diaz will oversee the CMD catalogue in Asia via his new sales company 7A Media, which launches internationally today at NATPE in Miami. He will also evaluate and develop […]

Veteran Diaz resurfaces with sales company

Former Cisneros sales boss Cesar Diaz has resurfaced ahead of NATPE with his own sales outfit, 7A Media. Diaz had exited Venezuelan firm Cisneros Media Distribution in November, as TBI reported at the time, mooting a plan to launch his own content company. The resulting new Miami-based business will initially focus on content sales in […]

Cisneros promotes Lopez to pay TV chief

Venezuelan group Cisneros Media has promoted Cosme Lopez to oversee its worldwide pay TV operations. Lopez will be senior VP and general manager of pay TV channels and services, effective immediately, working out of Cisneros’ Miami base and reporting to executive VP, content distribution Marcello Coltro. He joined Cisneros in 2000 as general manager of […]

Distribution chief Diaz exits Cisneros

Cesar Diaz is exiting Cisneros Media Group after nearly nine years at the Venezuelan media firm, TBI has learned. The veteran international sales executive is planning to launch his own independent content company after exiting Cisneros Media Distribution. He will continue to work with Cisneros on a number of joint projects, he said in a […]

Cisneros hires ex-BBCWW sales VP

Cisneros Media Distribution has hired former BBC Worldwide sales VP Helen Jurado to bolster its Latin American sales operation. Jurado will become senior director, sales and business development at the Miami-based international distribution arm of Venezuelan broadcaster Venevision. This position will see her focus on maximising profitability of the CMD catalogue, develop new multiplatform strategies, identify […]