Cisneros reveals new sales structure

Cisneros Media Distribution has confirmed its new operating structure under sales chief Marcello Coltro (below), with former divisional boss Cesar Diaz appointed to an Asia-focused post.

Marcello ColtroDiaz will oversee the CMD catalogue in Asia via his new sales company 7A Media, which launches internationally today at NATPE in Miami. He will also evaluate and develop special projects for the Venezuelan-based Cisneros Media Group.

CMD has promoted both recent hire Helen Jurado and Miguel Somoza to VP, sales, with the former overseeing Central and South America, with emphasis on developing business in Argentina and Brazil, and the latter overseeing North America, with a focus to up business in Mexico.

Sahara Management Holdings executive Cristobal Ponte will, meanwhile, continue to rep CMD’s catalogue in Europe, Africa and the Middle East.

New Cesar DiazThe restructure comes after AMC Networks International exec Coltro was drafted in as executive VP, content distribution, and Diaz exited to launch his own content company.

“With all of our incredible talent, both on and off the screen, and the support of our partners and clients, I am confident the company is embarking on a new and exciting phase,” said Jonathan Blum, president of Cisneros Media. “More than ever, we are committed to create, produce and distribute compelling content that not only shapes our industry, but most importantly, entertains and engages worldwide audience.”

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