Bob Bakish


Viacom: Pluto TV will be a “true game changer”

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

Viacom to benefit from Disney/Fox “distraction”

Viacom CEO Bob Bakish has that the Disney/Fox merger represents a “significant positive” for the business, which stands to benefit from exec changes and creative “dislocation”. Speaking at a Broadcasting Press Guild event in London on Wednesday (19 September), Bakish said the merger “has provided a very real opportunity to acquire talent in the form […]

Viacom CEO: We are “not looking to create another Netflix”

Viacom boss Bob Bakish has swatted away plans for a Netflix-style platform, while highlighting the business’ production strategy and calling for stronger regulation of SVOD platforms. Speaking at the Royal Television Society (RTS) London conference on Tuesday (18 September), Bakish, who took the reins at Viacom in 2016, highlighted that he is “not looking to […]

Nick Group’s Zarghami steps down after 30-year tenure

Cyma Zarghami is stepping down as president of Nickelodeon Group after more than thirty years in the network. While Viacom conducts a “comprehensive” search for a successor to lead the children’s network, Sarah Levy, chief operating officer of Viacom Media Networks, will lead the brand on an interim basis. During the transition, Levy will work […]

Debra Lee exits as chairman & CEO of BET

BET Network’s chairman and CEO Debra Lee is to exit the network on May 28. BET owner Viacom has laid the groundwork for her departure for some time, making Scott M. Mills BET president in December . He was placed to lead on strategy and day-to-day operations with Lee advising. Lee joined the company as […]

Viacom invests in Trevor Noah prodco with first-look deal attached

Viacom is set for a strategic partnership with Day Zero Productions, an international production and distribution company led by Trevor Noah, host of Comedy Central’s The Daily Show with Trevor Noah. Under the long-term deal, Viacom will have exclusive first-look rights on all projects developed by Noah and his prodco across media including television, feature […]

Viacom plans direct-to-consumer streaming service

Viacom has revealed plans to launch a direct-to-consumer streaming service later this year. Speaking at the Morgan Stanley Technology, Media and Telecom Conference in San Francisco, Viacom president and CEO Bob Bakish said that the new service would draw from more than 10,000 hours of library content. “We’re going to implement [the service] on a […]

Viacom & CBS formally exploring new merger proposal

Viacom and CBS are once again formally dating – with exploratory boards created at both companies to look into a merger. Both companies yesterday released statement confirming they had each formed a special committee of independent directors to “evaluate a potential combination” with the other. Previous attempts at merging the two US media giants, which […]

Viacom int’l COO switch with Tolosa transforming

Viacom International Media Networks has named a new COO, as current incumbent Jose Tolosa moves to a new role oversee company-wide transformation. Long-serving exec Melody Tan (pictured) has been promoted to the number two post at the international arm of US media giant Viacom. She will report to president and CEO David Lynn, who moved […]

Paramount importance

The US’s newest general entertainment station, the Paramount Network, launches in January 2018. Jesse Whittock hears how channel president Kevin Kay plans to change cable with premium originals and unscripted hits for a broad audience. There’s no better way to better encapsulate Viacom’s strategy change under Bob Bakish than to look at the creation and […]

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