Pluto TV has hired a director of European partnerships as it looks to expand its EMEA operations, TBI can confirm. Long-time Vivendi exec Guillaume Rosier has joined the ViacomCBS-owned AVOD platform as director of business development and partnerships for Europe. Based out of Paris, he is to report into the Berlin-based Olivier Jollet, MD for […]
Pluto TV has bolstered its UK offering with four seasonal channels. The Viacom-owned AVOD platform is launching Pluto TV Christmas, Fireplace, Holiday Lights and Pluto TV Mistletoe on all OTT devices and app stores. While Pluto TV Christmas will feature family-friendly movies and specials, including family comedy Christmas in Wonderland, film classic Scrooge, Cat in […]
Bob Bakish has said that distributor and ad partnerships remain the “bedrock” of the strategy for the combined ViacomCBS going forward. The Viacom CEO – a regular at the annual MTV European Music Awards, taking place this weekend – was addressing attendees at a pre-awards showcase in Seville, Spain, on Saturday (2 November), where […]
Pluto TV was thusly named because of the AVOD platform’s perceived underdog status in a galaxy of SVODs. Now, with the multi-billion-dollar backing of ViacomCBS, its universe is fast expanding – but it vows not to become Viacom Now. When it launched in 2013, Pluto TV was doing virtually the opposite of most major content […]
The end of August traditionally signals the end of vacations and a return to work for most in the northern hemisphere but for those in charge of nascent streamers and established players, it’s been a busy month. Following a flurry of summertime activity, attention is now turning back onto Netflix to see how it might […]
Newly minted US media giant ViacomCBS has bolstered its board with the appointment of Julia Phelps to oversee the company’s marketing and communications operations. Phelps is to become exec VP, chief communications and corporate marketing officer at ViacomCBS and will assume the role upon the closing of the deal – expected before the turn of […]
CBS and Viacom’s merger might have created a $30bn US-based content company but a foray into their assets reveals a swathe of interests that stretch far beyond American shores, with implications for companies in the UK, Argentina, Australia, India and beyond. In one light, the deal is simply the latest salvo in the long line […]
Discovery and Sony Entertainment have been mooted as potential targets for ViacomCBS as it looks to bolster the newly merged company with further acquisitions, following the creation of the $30bn outfit yesterday. The long-awaited merger will see brands including CBS, Showtime, Nickelodeon, MTV, BET and Comedy Central coming under one roof, along with CBS Television […]
CBS and Viacom have agreed a long-awaited merger deal that will see the two businesses operate as ViacomCBS Inc. moving forward. The deal comes after months of speculation around a merger – the third such attempt since 2016, when a reunification of the two businesses was first explored. New leadership has been set out, with […]
CBS and Viacom are nearing a deal for a merged company, with the final stumbling block appearing to be an agreement on exchange ratio. According to Variety, board members from the businesses spent the better part of the weekend hammering out final details around the merger. It is believed that a deal could be reached […]
