Bob Bakish


Pluto TV delivers for Viacom as user base grows by 50%

Viacom’s AVOD business Pluto TV saw its monthly user base rise by 50% between Viacom’s acquisition of the business in January and the end of July, ending that month with 18m active users. News of Pluto’s progress was revealed as Viacom posted solid fiscal Q3 numbers on the back of a recovery in its domestic […]

CBS, Viacom miss anticipated merger deadline

CBS and Viacom have missed their anticipated deadline for a merger deal. According to reports, the businesses had hoped to sign off on a deal in time for CBS’s quarterly earnings, set to be announced later today (8 August), but an agreement was not reached in time. The delay is due to final negotiations over […]

CBS, Viacom agree on management team for merged company

The on-again, off-again CBS/Viacom merger looks to be entering its final stages, with the companies reportedly agreeing upon a management team that will lead the merged business. As reported by the Wall Street Journal, Viacom boss Bob Bakish will be the CEO of a newly combined company, with acting CBS CEO Joe Ianniello set to […]

Viacom-owned Pluto TV launches Latino channels

Viacom-owned Pluto TV has added a suite of linear Spanish and Portuguese-language channels to its advertising-supported operation, offering programming from its parent company’s brands Comedy Central and MTV. Pluto TV Latino offers 11 curated channels designed to appeal to US Hispanic audiences, offering movies, comedy, music, true crime, reality, sports and telenovela programming. More than […]

CBS gears up for Viacom offer

CBS is preparing to make a bid to purchase Viacom, a new report claims. This news looks like it could be the final chapter in a long-running drama of an acquisition, with this being the third time in as many years that the companies have explored a merger. According to a report in the Wall […]

Viacom eyes global expansion for Pluto TV

Viacom boss Bob Bakish has said the business is to leverage its “global operating footprint to drive Pluto TV’s growth” beginning with the launch of the recently-acquired free OTT service in Switzerland and an expansion of the service in the UK, Germany and Austria, with a Latin American launch scheduled for later this year.  Speaking […]

Viacom: Pluto TV will be a “true game changer”

Viacom’s acquisition of ad-supported OTT TV network Pluto TV will be a “game changer” for the company’s direct-to-consumer strategy, according to the studio’s CEO Bob Bakish, and will play a key role in the company’s direct-to-consumer strategy both domestically and internationally, with the launch of a Spanish-language service planned in the near term. Speaking to […]

Viacom to benefit from Disney/Fox “distraction”

Viacom CEO Bob Bakish has that the Disney/Fox merger represents a “significant positive” for the business, which stands to benefit from exec changes and creative “dislocation”. Speaking at a Broadcasting Press Guild event in London on Wednesday (19 September), Bakish said the merger “has provided a very real opportunity to acquire talent in the form […]

Viacom CEO: We are “not looking to create another Netflix”

Viacom boss Bob Bakish has swatted away plans for a Netflix-style platform, while highlighting the business’ production strategy and calling for stronger regulation of SVOD platforms. Speaking at the Royal Television Society (RTS) London conference on Tuesday (18 September), Bakish, who took the reins at Viacom in 2016, highlighted that he is “not looking to […]

Nick Group’s Zarghami steps down after 30-year tenure

Cyma Zarghami is stepping down as president of Nickelodeon Group after more than thirty years in the network. While Viacom conducts a “comprehensive” search for a successor to lead the children’s network, Sarah Levy, chief operating officer of Viacom Media Networks, will lead the brand on an interim basis. During the transition, Levy will work […]