Tim Cook


Apple TV+: The four key things we know so far

Apple’s long-awaited reveal of its streaming plans has drawn mixed results from the industry, with many questioning whether the platform’s A-list talent bet is enough to differentiate its offering from the likes of Netflix and Amazon Prime Video.   During the showcase event in Cupertino, California, Apple made a number of announcements, all of which sent […]

Apple unveils streaming service with Oprah Winfrey, star-studded line-up

Apple’s long-awaited plans for streaming, years in the making, have been unveiled, and as it turns out, Apple doesn’t fall far from its rivals.  Streaming service Apple TV+ will house the platform’s original content, which includes programming from the likes of Oprah Winfrey, Steven Spielberg, J. J. Abrams, Reese Witherspoon and Jennifer Aniston. Apple’s plans […]

Reports: Apple targets spring launch for video service

Apple is reportedly planning to launch its much-anticipated video streaming service this spring, offering original programming as well as subscription TV services from a range of partners. CNBC reported this week said that Apple is in the final stages of preparing its video service and is aiming to launch it in April or early May. […]

Tim Cook says Apple will launch new services this year

Apple CEO Tim Cook has confirmed that the company will launch new services this year, fuelling speculation that an Apple television offering is on the horizon. In an exclusive interview with CNBC, Cook said “you will see us announce new services this year, there will more things coming.” While Cook didn’t go into specifics, he […]

Apple chief predicts cord cutting boom as it preps TV projects

Cord cutting will accelerate at a “much faster rate than is widely though,” predicted Apple CEO Tim Cook on the company’s latest earnings call, with Apple positioning itself to take advantage of these market changes. Responding to a question about the company’s original content strategy, the Apple boss said he feels “really good about what […]

Apple to shy away from nudity in upcoming originals

Apple is set to stay away from nudity, violence and foul language in its upcoming originals, it has been reported. Bloomberg has reported that a dozen people involved in projects and execs from the company have confirmed that Apple shows will aim to serve a “broad audience” and stay away from stylistically edgy shows such […]

Amazon Prime Video to launch on Apple TV

Amazon Prime Video is due to launch on Apple TV “later this year,” Apple CEO Tim Cook announced at the company’s Worldwide Developers Conference (WWDC). Speaking onstage yesterday at the event in San Jose, California, Cook said that Amazon will join the content line-up of its new TV app, which it unveiled in October. The […]

Apple confirms push into content

Apple will roll out originals for its Apple Music service throughout the year and has hinted at far wider content plans as the media landscape continues to shift. Speaking on the tech giant’s fiscal first quarter earnings call, CEO Tim Cook said the company is learning a lot about the original content business and is […]

Apple ‘aiming for major originals push’

Apple is reportedly planning to make a major push into original content, making TV show and movies that will be available through its subscription streaming service Apple Music. According to the Wall Street Journal, Apple has been in talks with producers about buying rights to scripted TV shows and has preliminary plans to also offer […]

Apple’s new TV app doesn’t have Netflix, Amazon

Apple has launched a new TV app, which allows users to access to a raft of content from numerous channels, but, crucially, not from Amazon Prime or Netflix. The app effectively allows users to access all of their content, free and paid-for, via one service. Apple unveiled it in the same week chief executive Tim […]