GroupM


Banijay Asia, GroupM strike content deal targeting Indian market

Banijay Asia and GroupM India have struck up a content partnership targeting the Indian market. The deal will see GroupM’s Motion Content Group and Banijay Asia — the 50-50 JV between Banijay Group and media vet and former Endemol Shine India boss Deepak Dhar — creating both scripted and non-scripted content across a variety of […]

TBI Weekly: Linear TV showing “no new signs of life”

Linear television is showing no new signs of life and mega-mergers could be a boon for addressable TV, according to the second annual ‘State of Video’ report from the WPP-owned advertising media giant GroupM.  The report paints a gloomy but stable picture for linear TV, whose falling ratings and lack of innovative ad formats are […]

GroupM downgrades UK TV advertising forecast

Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this year from the 7% predicted in October last year to 4.1% as a result of a significant drop in TV investment. GroupM still predicts a healthy level of growth in UK advertising for the year, with the overall spend expected […]

Huffington Post making doc series with Thrones star

Publishing group The Huffington Post is making #PowerShift today, a digital doc series fronted by Game of Thrones star Sophie Turner. The digital series will examine the power of social media and how young people are using it to effect positive change around the world. “Social media has amplified the voice for my generation around […]

AOL, GroupM ink web series pact

AOL and the production division of media agency GroupM have inked a deal for new web series. The pair have tasked production companies to come up with new ideas for digital series that can become AOL Originals. The brief is to deliver ideas for shows that ‘showcases the passions that make the world a more […]

ITV orders Celebrity Squares reboot

UK commercial broadcaster ITV has ordered a revamped version of Celebrity Squares. The gameshow reboot will be produced by DCD Media-owned prodco September Films and GroupM Entertainment, the production arm of the media buying business GroupM. As with the original version of the show, the new Celebrity Squares will be based upon noughts and crosses, […]

Twofour and GroupM ink distribution pact

Producer/distributor TwoFour and the TV division of media agency GroupM have agreed a co-distribution deal and will present their first slate at MIPCOM. The pair already have a coproduction deal and will jointly distribute four shows at the market in Cannes: The Resort, Secret Interview, Bumps, Babies & Beyond and Paddy’s Show and Telly. The […]