Twofour and GroupM ink distribution pact

Producer/distributor TwoFour and the TV division of media agency GroupM have agreed a co-distribution deal and will present their first slate at MIPCOM.

Secret Interview

The pair already have a coproduction deal and will jointly distribute four shows at the market in Cannes: The Resort, Secret Interview, Bumps, Babies & Beyond and Paddy’s Show and Telly.

The Resort and Secret Interview are being sold as formats. The former is a constructed reality series set in a holiday resort that is playing host to a group of teens on their first holiday away without their parents. The original 6x60mins series was for ITV2 in the UK.

Secret Interview sees two job candidates put trough a grueling interview they will never forget. The original 4x60mins show is for Channel 5 in the UK.

Presenter and singer Myleene Klass fronts parenting show Bumps, Babies & Beyond and comedian and presenter Paddy McGuinness fronts celebrity quiz show Paddy’s Show and Telly.

Richard Foster, managing director, GroupM Entertainment, said: “This structure with Twofour, built from our UK production relationship, plays to the strengths of both companies with the aim of making the most attractive proposition to broadcasters globally.”

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