Armoza names new head of sales

Israeli distributor Armoza Formats has appointed Sharon Levi as its head of sales, with another exec joining from London to oversee Asian sales as a result of her promotion.

Levi has been handling English-language and Asian sales as sales executive since 2013, but will now oversee Armoza’s distribution team.

At the same time, Louise Melzack is relocating from the UK to Tel Aviv to become sales executive for Asia. She joins in February.

Armoza COO Amos Neumann previously led the sales team.

Levi has secured deals such as placing I Can Do That! with US broadcaster NBC and Hostages on the BBC, making it the first Hebrew-language drama to air on the UK’s public broadcaster.

Prior to Armoza, she was head of international at an Israeli music company and a TV talent agent.

“I am confident that with Sharon’s drive and her expertise in the industry, as well as the new addition of Louise to the sales team, will prove invaluable in helping us to continue to expand and improve,” said Armoza founder and CEO Avi Armoza.