I Can Do That


Armoza names new head of sales

Israeli distributor Armoza Formats has appointed Sharon Levi as its head of sales, with another exec joining from London to oversee Asian sales as a result of her promotion. Levi has been handling English-language and Asian sales as sales executive since 2013, but will now oversee Armoza’s distribution team. At the same time, Louise Melzack […]

Armoza expands acquisitions team

Israel’s Armoza Formats has promoted sales executive Michal Itzhaki to an acquisitions role as it expands its ranks. Michal Itzhaki (pictured) has been named in the new role of acquisitions manager at the I Can Do That! distributor. She joined the company last year from Israeli cable platform Hot, where she managed acquisitions, marketing and […]

NBC continues to Do That

US broadcast network NBC has commissioned a second season of Israeli-created celebrity talent show I Can Do That. The second run will comprise eight episodes after the first (pictured) scored an average 1.7 rating and a strong share of the 18-49 demographic. “This series thrust our celebrities out of their comfort zones and into exciting, […]

Nordisk is latest to Do That

Banijay Group’s Nordisk Film TV is lining up three local versions of Israeli primetime game show I Can Do That after acquiring production rights from Armoza Formats. Nordisk has picked up rights in Sweden, Denmark and Norway, with the show already in production in Finland on MTV Oy. The primetime studio entertainment show takes competitive […]

NBC commissions Israeli gameshow

US broadcast network NBC has tapped Armoza Formats for a local version of entertainment show I Can Do That!. NBC stablemate Universal Television will produce a six-episode season, with the first going out as a two-hour special and the following five running to an hour. Live-studio format I Can Do That sees six celebrity cast […]

News brief: Romanian net Can Do That

Romania’s Antena 1 has commissioned a local version of Armoza Formats’ studio entertainment format I Can Do That!. Antena 1 will go into production on the local show in early February ahead of a spring airdate. The deal comes soon after Azteca in Mexico and Rai in Italy signed up for local remakes. “Our goal […]

Russian net says I Can Do That!

Russian channel Rossiya 1 has commissioned a local version of Armoza Formats’ studio entertainment show I Can Do That!. Endemol-backed Weit Media has taken the local version into production, with a primetime 5pm-8pm slot lined up for Sunday, October 12. Russian singer Timur Rodriguez will present the show, while sportscaster Vladimir Stognienko will host and […]

News brief: Portugal’s RTP in for Armoza primetime format

Portuguese broadcaster RTP has commissioned a local version of Armoza Formats’ primetime show I Can Do That!. RTP has produced the series in association with Endemol Portugal and the remake will launch this Saturday under the title of Desafio Total. TV presenter Sílvia Alberto and comic Marco Horacio will host the series, in which celebrities […]

Brazilian channel goes Back to the Date

Brazil’s Rede Record has licensed a local version of Armoza Formats’ factual entertainment show Back to the Date. Rede is already preparing three other Armoza formats, I Can Do That!, which launches in April, ambush game show Special Delivery and reality dating show Nobody’s Perfect. Back to the Date, which Michael Yanai developed, sees ordinary […]

Viasat unveils Runway in My Closet with Armoza

European broadcaster Viasat has commissioned a competitive fashion reality format through a co-development venture with Israel’s Armoza Formats. Runway in My Closet will broadcast on Hungarian channel Viasat3 and launch to the international market at MIPTV via Armoza. Format development was supported through Viasat’s parent Modern Times Group, which operates an original content development initiative […]