The show is for NBCUniversal’s US cable net Oxygen and will be produced by Goldberg’s One Hoe and Red Arrow Entertainment-controlled 44 Blue.
It will follow five transgender models – Laith De La Cruz, Dominique Jackson, Isis King, Ren Spriggs and Arisce Wanze – as they seek to become household names, challenging stereotypes along the way.
They all work for the Slay Model Management agency, a first of its kind agency for transgender models.
“They are struggling with things we can all relate to – trying to make ends meet, fighting to make a name for themselves and navigating the minefields of personal relationships,” said actor Goldberg.
“All of these struggles are amplified by the fact that they are also fighting to break down barriers and taking on the responsibility of representing the transgender community in today’s society. It’s time to separate caricature from real people and that’s what we are doing with Strut.”
“Each member of the cast of Strut reminds us that we are all connected by the same desires to live a life of acceptance, love and truth,” said Rod Aissa, executive VP of original programming and development, Oxygen Media. “Despite obstacles from the world around them, the series showcases these individuals courageously opening up their world to viewers in a very compelling way.”
Broadcasters, producers and distributors have increasingly chosen to showcase issues relating to transgender individuals with I am Cait breaking ground in this respect in the reality genre and Amazon’s award-winning original Transparent the most notable example in scripted TV.