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ITV America ups Adam Sher to president as rejig continues

ITV America CEO David George has appointed Adam Sher (pictured) as the unscripted producer’s new president and upped a range of senior staff, as changes following the exit of Brent Montgomery continue.

Sher, who was previously chief creative officer in the business, will now have responsibility for all development, production and operations across the company’s production labels.

In effect, he replaces George, who was named CEO of ITV America when Montgomery exited to create the ITV-backed Wheelhouse Entertainment.

ITV America’s labels include ITV Entertainment, Leftfield Pictures, Sirens Media, Loud TV, Outpost Entertainment, Thinkfactory Media and High Noon, as well as the company’s talent production deals and partnerships.

David Eilenberg, who has been serving as president of US production label ITV Entertainment, will replace Sher. Both will report to George.

Eilenberg will guide the company’s creative strategy, leveraging intellectual property, and identifying and managing emerging cable, broadcast and digital platform growth opportunities across the group.

Additionally, Heath Banks, formerly chief operating officer at ITV Creative (ITV America’s in-house production group), has been elevated to executive VP of operations at ITV America.

Banks will have oversight of all production management, finance and business operations for all ITV America production labels.

Joining Banks is Danielle Bibbo, formerly senior VP of production for ITV Creative, show will be elevated to EVP for business and development at ITV America.

George said: “The talent, work ethic and collaborative culture at ITV America have propelled the company’s growth and success over the last several years – which is especially significant during a time of such change and disruption in our industry.”