YouTube Premium


YouTube confirms “karate-chopping” of Premium paywall

YouTube has confirmed that its premium content will be available for free as the business shifts to an ad-supported model for originals. The Google-owned platform used its NewFront presentation in New York on Thursday (2 May) to reveal that originals such as Cobra Kai will live on on the platform, but will be moved in […]

YouTube pulls out of Premium race

YouTube has cancelled plans to build a slate of high-end drama and comedies as it shifts away from its Premium subscription service, which costs consumers $12 per month, according to Bloomberg. Bloomberg sources say that the Google-owned business has stopped accepting pitches for expensive scripted shows. The platform has also axed programming such as sci […]

YouTube to wind down Premium offering

YouTube is planning to put its original content ahead of its paywall in what marks a significant strategy shift. The business has confirmed that, beginning in 2019, new originals on the platform will be available via an AVOD model that makes the content effectively free for its global audience. To date, the platform has been charging […]

YouTube Premium sets up French originals

YouTube has launched its first subscription-only French content from Studio Bagel and Golden Moustache. Canal+-owned Studio Bagel’s is providing Groom, a 10 x 22-minute comedy series that tells the story of the owner of a luxury hotel who has to take up the role of a bellhop to avoid being disinherited. M6-owned Golden Moustache’s YouTube Premium […]

YouTube Premium unveils German originals

YouTube Premium has commissioned its first German originals The trio of formats form part of a three-part global strategy that will see YouTube work with talent with large following, focus on music docs and programmes, and invest in tentpole shows such as its Karate Kid spin-off Cobra Kai as well as feature film acquistions. YouTube […]

YouTube orders comedy pilot from Christina Wayne, ITV Studios US

YouTube Premium has given a pilot order to half-hour comedy It’s A Man’s World, produced by Christina Wayne’s Assembly Entertainment in association with ITV Studios America. The pilot is written by Theresa Rebeck (NYPD Blue) and will be executive produced by Wayne. Jill Greenberg is the co-executive producer. Production will start this autumn. It’s A Man’s […]

YouTube Premium launches across 17 territories

YouTube Premium, the rebranded YouTube Red service, will now be available in 17 countries including Canada and the UK. The service offers members YouTube’s music service, plus an ad-free experience and downloads across all of the platform. YouTube Premium members also get access to the full slate of YouTube original shows and movies including hit […]