YouTube Premium has given a pilot order to half-hour comedy It’s A Man’s World, produced by Christina Wayne’s Assembly Entertainment in association with ITV Studios America.
Jill Greenberg is the co-executive producer. Production will start this autumn.
It’s A Man’s World centers around Emma, a successful game design executive, and sole breadwinner for her family, who is used to dodging the landmines that come with being a woman in a male-dominated field.
When she gets fired without explanation and finds that she’s being blacklisted by everyone in her industry, Emma decides to dress as a man to get a new job and to continue supporting her family.
Since rebranding from YouTube Red earlier this year, the platform’s premium service has ordered a slate of titles by high profile talent including a half-hour comedy by Jordan Peele and Kirsten Dunst series On Becoming a God in Central Florida.