OMDIA

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A quarter of CEE SVOD subs come from bundling, says Omdia

About 25% of all paid SVOD subscriptions in central and eastern Europe now come via…

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TBI Tech & Analysis: How Switzerland is fighting back on sustained pay-TV losses

Switzerland’s pay-TV market fell for a fourth consecutive quarter in 1Q24, with subscriptions down by…

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TBI Tech & Analysis: Why ad-supported streaming is set to boom in Latin America

With Netflix having already rolled out its ‘Basic with Ads’ tier in Latin America, all…

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Exclusive: Movies fuel Pluto TV’s FAST channels, as US popularity of medium tops pay TV

Movies are providing a major driver of viewership on Pluto TV’s FAST channels, according to…

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TBI Tech & Analysis: How SkyShowtime’s ad move reveals ambition

With pan-European streamer SkyShowtime rolling out an ad tier across its 22 European markets tomorrow,…

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TBI Tech & Analysis: How Foxtel’s Hubbl is tackling subscriber churn

Australian media giant Foxtel launched Hubbl, a new streaming operating system, last month. Omdia’s Adam…

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TBI Tech & Analysis: How Tubi’s rapid growth stacks up in the US AVOD market

Omdia’s Sarah Henschel delves into the latest viewership figures for Fox-owned AVOD Tubi and what…

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TBI Tech & Analysis: Underlining the value of Netflix’s non-English content

Omdia’s senior analyst Daoud Jackson delves into Netflix’s global viewership data and explores what it…

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Online video advertising forecast to lead M&E revenue by 2028

Online video advertising is expected to become the top source of media and entertainment revenue…

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Pay-TV revenues forecast to remain higher than online video

Pay-TV revenue will still be greater than online video subscription revenue in 2028, despite online…

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Exclusive: Netflix ad tier driving growth as viewers watch more than ‘Basic’ users

Netflix’s launch of an ad-supported tier in late 2022 and crackdown on account sharing has…

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Exclusive: US FAST expansion sees Tubi & Roku climb into ‘Top 10’ most-watched services

FAST platforms such as Tubi and Roku entered the top 10 most-used video services in…

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TBI Tech & Analysis: How the big beasts of the global TV & video markets compare

We might be living through a period of retrenchment when it comes to content spending…

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TBI Tech & Analysis: What’s behind Netflix’s Basic move?

With Netflix preparing to shutter its Basic tier – the lowest priced ad-free plan –…

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TBI Tech & Analysis: How grocery shopping is helping Netflix pay the bills in France

Griselda streamer Netflix has announced a partnership with French supermarket group Carrefour to offer its…

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Exclusive: Channel 4 cuts reflect broadcaster ‘being forced to evolve and fast’

Channel 4’s refocused strategy on streaming unveiled yesterday that includes more than 200 job losses…

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TBI Tech & Analysis: How rising streaming costs have set the table for pay-TV gains

As streaming costs increase, the price benefits over classic pay-TV are anticipated to disappear in…

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Exclusive: Netflix data reveals oversized impact of Spanish-language shows

Netflix’s reliance on non-English content and its back catalogue has been highlighted by new analysis…

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TBI Tech & Analysis: How SVOD ‘stacking’ is falling for first time in US & Brazil

Consumer appetite for subscription streaming services has transformed the industry over the past decade, but…

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TBI Tech & Analysis: What’s ahead for Turkey’s resilient TV market

Turkey’s pay-TV and online video markets have faced substantial challenges over the past five years,…

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TBI Tech & Analysis: Digging into the strategy behind the Paramount+ launch in Japan

Omdia’s Sharon Kong digs into the launch of Paramount+ in Japan this month and explores…

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TBI Tech & Analysis: What Netflix account-sharing fees will mean for Korean growth

With Netflix now cracking down on account sharing, Omdia’s Jun Wen Woo explores what the…

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TBI Tech & Analysis: Why 2024 will be a year of (modest) growth for the TV industry

Hollywood strikes, cutbacks in programming spend, and dire economic conditions are all overshadowing the worldwide…

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TBI Tech & Analysis: What’s next for US content spend after the strikes?

With the US actors’ and writers’ strikes having come on top of an existing fall…

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TBI Tech & Analysis: Why streamers must embrace seasonal subscribers

With churn rates on the rise, and expected to increase further in the coming year,…

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TBI Tech & Analysis: Tapping into TV & streaming’s key trends for 2024

As the industry reflects on the trials and tribulations of 2023, Omdia analysts Rob Moyser…

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TBI Tech & Analysis: How Disney+’s move towards AVOD aims to reignite subs growth

Omdia’s Rob Moyser & Matthew Evenson explore the growth of Disney+’s ad-supported subscription tier and…

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TBI Tech & Analysis: Will scrapping free plan in Kenya pay off for Netflix?

Netflix revealed plans to end its free mobile-only plan in Kenya, which gave users access…

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Exclusive: Programme spending to hit $164bn in 2023, as acquisitions return to growth

Broadcasters and streamers are set to spend $164bn on programming in 2023 with investment in…

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TBI Tech & Analysis: Why ad growth will replace subscription gains as industry revenue driver

With streamers beginning to de-prioritise further subscription investment, Omdia’s Adam Thomas explains why the advertising…