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OMDIA
A quarter of CEE SVOD subs come from bundling, says Omdia
About 25% of all paid SVOD subscriptions in central and eastern Europe now come via…
TBI Tech & Analysis: How Switzerland is fighting back on sustained pay-TV losses
Switzerland’s pay-TV market fell for a fourth consecutive quarter in 1Q24, with subscriptions down by…
TBI Tech & Analysis: Why ad-supported streaming is set to boom in Latin America
With Netflix having already rolled out its ‘Basic with Ads’ tier in Latin America, all…
Exclusive: Movies fuel Pluto TV’s FAST channels, as US popularity of medium tops pay TV
Movies are providing a major driver of viewership on Pluto TV’s FAST channels, according to…
TBI Tech & Analysis: How SkyShowtime’s ad move reveals ambition
With pan-European streamer SkyShowtime rolling out an ad tier across its 22 European markets tomorrow,…
TBI Tech & Analysis: How Foxtel’s Hubbl is tackling subscriber churn
Australian media giant Foxtel launched Hubbl, a new streaming operating system, last month. Omdia’s Adam…
TBI Tech & Analysis: How Tubi’s rapid growth stacks up in the US AVOD market
Omdia’s Sarah Henschel delves into the latest viewership figures for Fox-owned AVOD Tubi and what…
TBI Tech & Analysis: Underlining the value of Netflix’s non-English content
Omdia’s senior analyst Daoud Jackson delves into Netflix’s global viewership data and explores what it…
Online video advertising forecast to lead M&E revenue by 2028
Online video advertising is expected to become the top source of media and entertainment revenue…
Pay-TV revenues forecast to remain higher than online video
Pay-TV revenue will still be greater than online video subscription revenue in 2028, despite online…
Exclusive: Netflix ad tier driving growth as viewers watch more than ‘Basic’ users
Netflix’s launch of an ad-supported tier in late 2022 and crackdown on account sharing has…
Exclusive: US FAST expansion sees Tubi & Roku climb into ‘Top 10’ most-watched services
FAST platforms such as Tubi and Roku entered the top 10 most-used video services in…
TBI Tech & Analysis: How the big beasts of the global TV & video markets compare
We might be living through a period of retrenchment when it comes to content spending…
TBI Tech & Analysis: What’s behind Netflix’s Basic move?
With Netflix preparing to shutter its Basic tier – the lowest priced ad-free plan –…
TBI Tech & Analysis: How grocery shopping is helping Netflix pay the bills in France
Griselda streamer Netflix has announced a partnership with French supermarket group Carrefour to offer its…
Exclusive: Channel 4 cuts reflect broadcaster ‘being forced to evolve and fast’
Channel 4’s refocused strategy on streaming unveiled yesterday that includes more than 200 job losses…
TBI Tech & Analysis: How rising streaming costs have set the table for pay-TV gains
As streaming costs increase, the price benefits over classic pay-TV are anticipated to disappear in…
Exclusive: Netflix data reveals oversized impact of Spanish-language shows
Netflix’s reliance on non-English content and its back catalogue has been highlighted by new analysis…
TBI Tech & Analysis: How SVOD ‘stacking’ is falling for first time in US & Brazil
Consumer appetite for subscription streaming services has transformed the industry over the past decade, but…
TBI Tech & Analysis: What’s ahead for Turkey’s resilient TV market
Turkey’s pay-TV and online video markets have faced substantial challenges over the past five years,…
TBI Tech & Analysis: Digging into the strategy behind the Paramount+ launch in Japan
Omdia’s Sharon Kong digs into the launch of Paramount+ in Japan this month and explores…
TBI Tech & Analysis: What Netflix account-sharing fees will mean for Korean growth
With Netflix now cracking down on account sharing, Omdia’s Jun Wen Woo explores what the…
TBI Tech & Analysis: Why 2024 will be a year of (modest) growth for the TV industry
Hollywood strikes, cutbacks in programming spend, and dire economic conditions are all overshadowing the worldwide…
TBI Tech & Analysis: What’s next for US content spend after the strikes?
With the US actors’ and writers’ strikes having come on top of an existing fall…
TBI Tech & Analysis: Why streamers must embrace seasonal subscribers
With churn rates on the rise, and expected to increase further in the coming year,…
TBI Tech & Analysis: Tapping into TV & streaming’s key trends for 2024
As the industry reflects on the trials and tribulations of 2023, Omdia analysts Rob Moyser…
TBI Tech & Analysis: How Disney+’s move towards AVOD aims to reignite subs growth
Omdia’s Rob Moyser & Matthew Evenson explore the growth of Disney+’s ad-supported subscription tier and…
TBI Tech & Analysis: Will scrapping free plan in Kenya pay off for Netflix?
Netflix revealed plans to end its free mobile-only plan in Kenya, which gave users access…
Exclusive: Programme spending to hit $164bn in 2023, as acquisitions return to growth
Broadcasters and streamers are set to spend $164bn on programming in 2023 with investment in…
TBI Tech & Analysis: Why ad growth will replace subscription gains as industry revenue driver
With streamers beginning to de-prioritise further subscription investment, Omdia’s Adam Thomas explains why the advertising…