TBI Weekly: What Netflix’s Q2 tells us about its long-game strategy

Netflix’s Q2 results rang alarm bells this week after the business revealed it had lost 130,000 domestic subscribers and undershot its international subs target by 1.9m, but in explaining the quarter to investors, Netflix bosses also illuminated key areas of its “long-haul” strategy.  1. Benchmarks are emerging We may be a ways off from Netflix […]

Weak Q2 for Netflix shows over-reliance on handful of brands

Netflix has again suffered a “soft” Q2, but analysts have warned that it can’t afford further subscription losses as a wave of SVOD competitors prepare to hit the market. The streaming giant forecast in Q1 that it would add 5m global subscriptions in the second quarter, with 300,000 subs out of the US and 4.7m […]

Netflix shares dive 12% after big subscription miss

Netflix shares have slumped by more than 12% after the world’s biggest streamer revealed a big miss in its predicted subscriber growth and a loss of 130,000 customers in the US. The second quarter results proved grim reading for the streaming giant, which has been increasing prices over the past six months including hikes of […]

‘Game Of Thrones’ shatters Emmy record as HBO sweeps nominations

HBO’s Game Of Thrones has shattered Emmy records to help the AT&T-owned cable channel scoop up 137 nominations, making it the most nominated outlet of the year.  The drama, which concluded its eighth and final series in May, garnered 32 nominations, the most for any show in a single season ever – beating a 25-year record held by […]

Netflix unveils ambitious, high-profile originals slate out of India

Meet The Patels director Ravi Patel and Shah Rukh Khan’s Red Chillies Entertainment are behind a slate of new Netflix originals out of India. The streaming giant has ordered Messy from creator Patel, following an aspiring stand-up comic struggling to balance family life with comedy. The show, in which Patel also stars, is co-written with […]

Netflix makes debut commission from ‘Blue Planet II’ creator James Honeyborne

The first project for Netflix from Blue Planet II creator James Honeyborne has emerged. The streaming giant has signed on for a multi-part series on the oceans from Honeyborne’s Bristol-based prodco Freeborne Media. The project is the first to emerge from the exec’s headline-grabbing multi-year overall deal for science series, struck earlier this year with […]

BBC One, Netflix preps Hippie Trail murder drama from Mammoth Screen

BBC One in the UK has commissioned a true-life drama from Poldark producer Mammoth Screen that explores how an elusive murderer operating on the Hippie Trail was caught and brought to trial, with Netflix onboard as a co-production partner. The Serpent is set in the 1970s and is being written by Ripper Street duo Richard […]

TBI Weekly: It’s Quibi or bust for short-form (Column)

Jeffrey Katzenberg’s mobile-first service Quibi and its growing roster of A-list on and off-screen talent is shaping up to either make or break premium short-form content once and for all, writes Richard Middleton. To say it’s been a busy month for Jeffrey Katzenberg and Meg Whitman’s soon-to-launch short-form streamer Quibi would be an understatement. Greenlights […]

Netflix hires BBC Studios’ Lee-Joe as chief marketing officer

Netflix has hired BBC Studios’ Jackie Lee-Joe as its chief marketing officer. The Australian exec, who has served as CMO for BBC Studios since 2015, will take over from Kelly Bennett, who is retiring this year after seven years with the streaming giant. The London-based exec, who has been appointed after a four-month search by […]

ABC pulls plug on ‘How To Get Away With Murder’

Shonda Rhimes’ hit drama How To Get Away With Murder is coming to an end after six series as Netflix plans to roll out the first shows from the powerhouse producer.  The forthcoming 15-episode run of the Emmy-winning crime soap, which debuted in 2014, will conclude US broadcaster ABC’s popular ‘Thank God It’s Thursday’ (TGIT) primetime […]

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