IHS Technology

Online ‘to replace TV as top ad medium by 2020’

Online will replace TV as the number one global advertising medium by 2020, according to new research by IHS Markit. The Global Advertising Trends report from IHS Technology’s Advertising Intelligence Service claims that while the TV market still benefits from big brand budgets, online will take pole position within the next five years. “In some […]

Roku hails biggest device launch in its history

Roku has introduced five new streaming devices in what it described as the biggest player launch in the company’s history. The new device line-up introduces new entry-level options as well as high-end 4K and high dynamic range (HDR)-capable devices. The full line-up consists of the Roku Express, Roku Express+, Roku Premiere, Roku Premiere+ and Roku Ultra and ranges in price […]

West Europe SVOD spend to reach €3bn – IHS

Total spending on subscription on-demand services in western Europe reached €2 billion (US$2.2 billion) last year, with another €1 billion expected on that number by year-end, new research claims. IHS Markit predicts the €3 billion mark will be reached before 2017 as services such as Netflix, Amazon Prime Video and Now TV expand their offers […]

SVOD revenues to reach $35bn by 2021

Subscription on-demand-services such as Amazon Prime Video and Netflix will generate annual revenues of US$34.6 billion by 2021, according to Juniper Research. The Digital TV & Video: Network and OTT Strategies 2016-2021 report reveals SVOD revenues this year will be US$14.6 billion, and SVOD operators will soon see “substantial returns on their expansion and growth strategies” […]

Netflix ‘still the benchmark’ despite falter

Netflix remains “the benchmark for its rivals” despite its poor second quarter financial results, according to analysts. Paolo Pescatore at CCS Insight said this was the case and that the streaming giant traditionally struggles in Q2 because of seasonal trends. He added that he expected “the outlook to remain challenging owing to competition, the 2016 Olympic Games and […]

Amazon Direct Video is ‘serious threat’ to Netflix

Amazon’s new video platform could be a “serious threat” to Netflix and other SVOD platforms, according to IHS Technology. This is because Amazon Direct Video’s free-market approach “enables the discovery of new talent and cult content, which has previously proven so valuable to these kinds of services”, said IHS Technology’s senior analyst for home entertainment, […]

‘Netflix effect’ forces shorter windows

Release windows for drama programming are shortening dramatically in key territories, with a ‘pronounced change’ in the time between US shows airing domestically and hitting international channels, new data shows. Research house IHS Technology has analysed the release patterns of US series in international markets. “Research clearly indicates that ‘the Netflix effect’ – the policy […]

US, Euro 4K TV take-up set to boom

Household penetration of 4K TVs will reach 34% in the US and 25% in the European Union in 2019, according to new research by IHS. The study claims that uptake of 4K TVs in both markets will outstrip Japanese adoption, with only 14% of households in Japan expected to have a 4K TV in 2019 […]

Netflix growth prompts online viewing boom

The growth of streaming service Netflix has lead to a “three-fold” increase in online long-form video consumption in the US, according to research firm IHS Technology. IHS said its analysis of television viewing data, which singled out Netflix as a game-changer, should act as a “wake-up call” to broadcasters. “Changes in consumption habits signal a […]