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Hub Entertainment Research
TBI Tech & Analysis: Why TV will trump cinema for post-pandemic US audiences
The global pandemic has caused monumental shifts in both the way that audiences are served…
Hub: À la carte tastier than bundled pay TV
Existing pay TV bundles are getting less and less attractive to consumers and à la…
Netflix influences viewing habits even in non-core genres – study
Having a popular content brand name like Netflix remains a key driver in picking up…
US viewers would opt for à la carte
US viewers would “strongly prefer” a TV service model where they select, and pay for,…
Amazon Prime, Hulu customers also use Netflix
Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according…
‘Unprecedented growth’ at Netflix, Hulu, Amazon
This year has seen a 21-point increase in the proportion of US SVOD customers, with…
Netflix replaces live TV for young viewers, says report
Netflix has replaced live TV as the default television source for young viewers, marking an…