Endemol Beyond USA


Maker EVP to lead Endemol Beyond USA

Maker Studios programming chief Bonnie Pan has joined Endemol Beyond USA as president. She technically replaces Will Keenan, who left Endemol Shine North America’s digital production and multichannel network last year. Company COO Adrian Sexton has been interim president since the departure in August last year. Sexton, who joined Endemol Beyond USA after leaving Participant […]

Endemol Beyond nets set for Apple TV

Endemol Beyond USA is to launch its Icon and Smasher channels as original apps on Apple TV following a deal with an OTT company. The American digital arm of Endemol Shine Group has entered into a deal partnership with Beachfront Media’s Rise OTT service to develop the apps. Rise will act as tech provider. Tech […]

Endemol Beyond USA debuts eSports net

Endemol Beyond USA has debuted its eSports and online gaming network, Smasher. The channel launches on 20 platforms, including YouTube and own-brand platform GetBeyond.US, with eight original series such as cult UK show Legends of Gaming. There will also be Rule’m Sports, Game Fame, We’re in the Game, Fantasy League, Pro v Pro and Smashed […]

Ex-Endemol Beyond USA chief joins start-up

Former Endemol Beyond USA president Will Keenan has joined live streaming platform Streamup as president and chief content officer. Keenan left the US division of Endemol Shine Group’s multichannel networks arm in August, with Adrian Sexton named as his replacement in the interim. His new gig, Streamup, is a non-ad-supported live-streaming platform that has built […]

Endemol Shine sticks NYLON Content deal

Endemol Shine North America has inked a development deal and co-representation with digital media group NYLON Content. ESNA’s Endemol Beyond USA division is teaming with Just Entertainment Studios and NYLON for the exclusive pact, which includes a first-look deal for both Endemol Beyond USA and NYLON programming. ESNA and Just, who partnered back in July […]

Endemol Beyond USA, Barcroft go OTT

Digital-first businesses Endemol Beyond USA and Barcroft Media have launched separate direct-to-consumer video platforms. Endemol Beyond USA, part of the Endemol Shine Group, has partnered with TV tech firm Piksel to create its owned-and-operated platform, GetBeyond.US. UK-based Barcroft has also launched its own free-to-watch platform, Barcroft.TV, which will focus on ‘the amazing side of life’. […]

Endemol Beyond US president exits in rejig

Endemol Beyond USA’s president, Will Keenan, is exiting the Endemol Shine North American firm and has been replaced in the interim by his number two. Keenan is leaving the role after almost two years at the multichannel network, with COO Adrian Sexton adding an interim president title to his role. Keenan is credited with attracting […]

Endemol Beyond staffs up

Endemol Beyond has made more hires, adding a new sales senior VP and east coast sales VP. The digital and MCN division of Endemol Shine, Endemol Beyond has been staffing up in the US, last week announcing the appointment of former Lionsgate and Participant Media exec Adrian Sexton as COO of Endemol Beyond USA. Jeff […]

Endemol Beyond hires ex-Participant exec as COO

Adrian Sexton has joined Endemol Beyond USA as chief operating officer. The former Participant Media and Lionsgate Entertainment exec is joining the Endemol Shine Group business’s LA office. He was formerly cable channels operator Participant’s executive VP of digital. At Endemol Beyond USA, he will oversee strategic partnerships and investments, business development, sales and distribution […]

Maigret exits in latest Endemol Shine rejig

Endemol Studios chief executive Philippe Maigret is leaving the Endemol Shine Group as the shape of its North American business is finalised. Maigret (left) joined Endemol in 2011 and oversaw the creation of its drama production studio, which has produced shows such as Low Winter Sun, Red Widow and Kingdom for US networks. However, he […]